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Marketing block

Editorial Masthead Hero

A serif display headline over a 60-character standfirst and a real byline, with one text link and no competing CTAs — the hero for publications and essays, where the writing is the product.

99 lineslucide-reactAdded 13 Aug 2026Updated 10 Sept 2026
  • hero
  • editorial
  • blog
  • serif
  • minimal

What's included

  • components/hero-editorial.tsx
  • Needs lucide-react

Works with

  • React
  • Next.js
  • Tailwind CSS
  • TypeScript

npx hoverlab add hero-editorial

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

Was this useful?

Start a page with this section — add more, order them, and leave with the page source.

Preview

Field notes

The interface is the argument.

Every product makes a claim about how its user should think. Most make it by accident. A short case for treating layout as a position rather than a container.

Ada Whitfield9 min read
Read the essay

Rendered live in your current theme — this is the same component whose source is below, not a screenshot of it.

Source

components/hero-editorial.tsx
/**
 * <HeroEditorial> — a masthead, not a landing page.
 *
 * For publications, essays, launch announcements and anything where the
 * writing *is* the product. It borrows the things print does well: a rule
 * above the headline, a serif display face, a measure that stops around 60
 * characters, and no buttons competing with the first sentence.
 *
 * The only interactive element is a single text link. A hero with two
 * gradient CTAs is telling the reader they are a lead; this one is telling
 * them they are a reader, and the restraint is the design.
 *
 * `font-serif` resolves to whatever the project's serif stack is, so this
 * inherits a real typeface where one is configured and Georgia where one
 * is not — either way it reads as editorial rather than as a UI.
 *
 * `<time>` carries a machine-readable `dateTime`. It is the one piece of
 * metadata here that something other than a human will want to parse.
 */

import * as React from 'react'
import { ArrowRight } from 'lucide-react'

export interface HeroEditorialProps {
  kicker?: string
  heading?: string
  standfirst?: string
  authorName?: string
  /** ISO date for `<time dateTime>`. */
  publishedAt?: string
  /** Human-facing date. Defaults to a formatting of `publishedAt`. */
  publishedLabel?: string
  readingTime?: string
  linkLabel?: string
  linkHref?: string
  className?: string
}

export function HeroEditorial({
  kicker = 'Field notes',
  heading = 'The interface is the argument.',
  standfirst =
    'Every product makes a claim about how its user should think. Most make it by accident. A short case for treating layout as a position rather than a container.',
  authorName = 'Ada Whitfield',
  publishedAt = '2026-03-14',
  publishedLabel = '14 March 2026',
  readingTime = '9 min read',
  linkLabel = 'Read the essay',
  linkHref = '#',
  className = '',
}: HeroEditorialProps) {
  return (
    <section className={`relative ${className}`}>
      <div className="mx-auto w-full max-w-3xl px-4 py-20 sm:px-6 lg:px-8 lg:py-28">
        {kicker ? (
          <>
            <span className="text-xs font-semibold uppercase tracking-[0.18em] text-primary">
              {kicker}
            </span>
            <hr aria-hidden className="mt-4 border-t border-border/60" />
          </>
        ) : null}

        <h1 className="mt-8 text-balance font-serif text-4xl font-normal leading-[1.1] tracking-tight sm:text-5xl lg:text-6xl">
          {heading}
        </h1>

        <p className="mt-6 max-w-[60ch] text-pretty font-serif text-lg leading-relaxed text-muted-foreground sm:text-xl">
          {standfirst}
        </p>

        {/* -- Byline ---------------------------------------------------- */}
        <div className="mt-10 flex flex-wrap items-center gap-x-3 gap-y-1 text-xs text-muted-foreground">
          <span className="font-medium text-foreground">{authorName}</span>
          <span aria-hidden>·</span>
          <time dateTime={publishedAt}>{publishedLabel}</time>
          {readingTime ? (
            <>
              <span aria-hidden>·</span>
              <span>{readingTime}</span>
            </>
          ) : null}
        </div>

        <a
          href={linkHref}
          className="group mt-8 inline-flex items-center gap-1.5 text-sm font-semibold underline decoration-primary/40 decoration-2 underline-offset-[6px] transition-colors hover:decoration-primary focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-4 focus-visible:ring-offset-background"
        >
          {linkLabel}
          <ArrowRight
            aria-hidden
            className="h-4 w-4 transition-transform group-hover:translate-x-0.5 rtl:rotate-180 rtl:group-hover:-translate-x-0.5"
          />
        </a>
      </div>
    </section>
  )
}

Before you paste

  • Styling is Tailwind utility classes on semantic tokens (bg-card, text-muted-foreground) — it inherits your theme instead of overriding it.
  • Install: npm i lucide-react
  • Every prop has a default, so it renders standalone before you wire it up.

Where it goes

Drop it at components/hero-editorial.tsx and import it where you need the section:

import { HeroEditorial } from '@/components/hero-editorial'

Customize

8 of this block’s props are simple enough to drive from here. Change them and the block below re-renders — it is the same component whose source is above, not a mock of it. Everything else it accepts is in the table underneath.

Props

Read out of the component’s own type and signature, so this cannot drift from the source below. Every prop has a default — the component renders standalone before you pass it anything.

PropTypeDefault
kickerstring'Field notes'
headingstring'The interface is the argument.'
standfirststring—
authorNamestring'Ada Whitfield'
publishedAtISO date for `<time dateTime>`.string'2026-03-14'
publishedLabelHuman-facing date. Defaults to a formatting of `publishedAt`.string'14 March 2026'
readingTimestring'9 min read'
linkLabelstring'Read the essay'
linkHrefstring'#'
classNamestring''

Not using React?

The same block rendered once to markup, wrapped as a file your framework compiles. Tailwind classes are framework-agnostic, so the design transfers intact — the behaviour does not.

hero-editorial.html
<!--
  Editorial Masthead Hero — markup from the Hoverlab catalog.

  This is the block rendered once to HTML and wrapped as a component
  file. It is not a port of the React source: the Tailwind classes carry
  the design, which is the part that took the work, and they are the same
  in every framework.

  This block has no interactive behaviour, so nothing is missing.
-->
<section class="relative ">
  <div class="mx-auto w-full max-w-3xl px-4 py-20 sm:px-6 lg:px-8 lg:py-28">
    <span class="text-xs font-semibold uppercase tracking-[0.18em] text-primary">Field notes</span>
    <hr aria-hidden="true" class="mt-4 border-t border-border/60" />
    <h1 class="mt-8 text-balance font-serif text-4xl font-normal leading-[1.1] tracking-tight sm:text-5xl lg:text-6xl">The interface is the argument.</h1>
    <p class="mt-6 max-w-[60ch] text-pretty font-serif text-lg leading-relaxed text-muted-foreground sm:text-xl">Every product makes a claim about how its user should think. Most make it by accident. A short case for treating layout as a position rather than a container.</p>
    <div class="mt-10 flex flex-wrap items-center gap-x-3 gap-y-1 text-xs text-muted-foreground">
      <span class="font-medium text-foreground">Ada Whitfield</span>
      <span aria-hidden="true">·</span>
      <time dateTime="2026-03-14">14 March 2026</time>
      <span aria-hidden="true">·</span>
      <span>9 min read</span>
    </div>
    <a href="#" class="group mt-8 inline-flex items-center gap-1.5 text-sm font-semibold underline decoration-primary/40 decoration-2 underline-offset-[6px] transition-colors hover:decoration-primary focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-4 focus-visible:ring-offset-background">Read the essay<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4 transition-transform group-hover:translate-x-0.5 rtl:rotate-180 rtl:group-hover:-translate-x-0.5" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a>
  </div>
</section>
  • This is rendered HTML, not a translation of the React source. The Tailwind classes carry the design and work in any framework.
  • It is one frame: the component in its initial state, with no props applied beyond the defaults.
  • Requires Tailwind, and the design tokens the classes reference (bg-card, text-muted-foreground, and so on). The template ZIPs ship a globals.css that defines them.

What each framework gets across the whole catalog — effects convert properly; this rung is markup.

For AI

The component, its props, the design tokens it expects and the command that installs it — as one prompt. Paste it into Claude, Cursor, v0 or ChatGPT and what they build around it will match the rest of the catalog instead of inventing its own system.

See the prompt

Used in these pages

Want the whole screen instead of this one section? Open a page and copy it entire.

13 more blocks in Heroes

All of them free to read, copy and install — no account, no locked tiles, no watermarked preview. The whole catalog is open, and so are the API and the CLI.

Browse Heroes

Shipping one commercially

Copying the code is free. Putting it in client work or a paid product is what Pro is for — the licence, not the access.

  • A commercial licence for everything in the catalog
  • Unlimited bundle exports, in Vue, Svelte and Tailwind
  • One payment — no subscription, nothing to renew
Pro — $79 once

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