Marketing block

Audience Persona Cards

A "who this is for" grid: four cards naming an audience, the outcome they want and the bullets that get them there.

145 lineslucide-reactAdded 8 Aug 2026Updated 10 Sept 2026

personas
audience
use cases
features
cards

What's included

components/persona-cards.tsx
Needs lucide-react

Works with

React
Next.js
Tailwind CSS
TypeScript

npx hoverlab add persona-cards

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

Was this useful?

Start a page with this section — add more, order them, and leave with the page source.

Preview

Built for everyone who ships UI

Whichever seat you are in, the work starts further along.

Frontend developers

Ship polish without the busywork

Stop rewriting the same hover and focus states
Drop a whole section in instead of assembling one
No runtime means no bundle-size regression

Designers

Close the gap between the mock and the build

Show stakeholders something live, not a screenshot
Tune spacing, colour and motion against real markup
Hand over a link instead of a spec document

Founders

Make an MVP feel like a funded product

A credible landing page in an afternoon
No design hire required to launch
Commercial use covered — ship it and charge for it

Learners

Read patterns that are actually in production

Every source is commented and idiomatic
Learn layout and motion by working example
Fork a piece and break it — nothing to set up

Rendered live in your current theme — this is the same component whose source is below, not a screenshot of it.

Source

components/persona-cards.tsx

/**
 * <PersonaCards> — a "who this is for" grid.
 *
 * Four cards, each naming an audience, the outcome they want, and the
 * bullets that get them there. The point is self-identification: a visitor
 * should find their own job title in the first screenful and stop
 * wondering whether the product is aimed at them.
 */

import * as React from 'react'
import { Code2, Palette, Rocket, GraduationCap, ArrowRight } from 'lucide-react'

export interface Persona {
  name: string
  headline: string
  bullets: string[]
  icon?: React.ReactNode
  /** Tailwind text-color class; the bullet marker derives from it. */
  accent?: string
  href?: string
  ctaLabel?: string
}

export interface PersonaCardsProps {
  personas?: Persona[]
  heading?: string
  subheading?: string
  className?: string
}

const DEFAULT_PERSONAS: Persona[] = [
  {
    icon: <Code2 className="h-5 w-5" />,
    name: 'Frontend developers',
    headline: 'Ship polish without the busywork',
    bullets: [
      'Stop rewriting the same hover and focus states',
      'Drop a whole section in instead of assembling one',
      'No runtime means no bundle-size regression',
    ],
    accent: 'text-sky-500',
  },
  {
    icon: <Palette className="h-5 w-5" />,
    name: 'Designers',
    headline: 'Close the gap between the mock and the build',
    bullets: [
      'Show stakeholders something live, not a screenshot',
      'Tune spacing, colour and motion against real markup',
      'Hand over a link instead of a spec document',
    ],
    accent: 'text-rose-500',
  },
  {
    icon: <Rocket className="h-5 w-5" />,
    name: 'Founders',
    headline: 'Make an MVP feel like a funded product',
    bullets: [
      'A credible landing page in an afternoon',
      'No design hire required to launch',
      'Commercial use covered — ship it and charge for it',
    ],
    accent: 'text-amber-500',
  },
  {
    icon: <GraduationCap className="h-5 w-5" />,
    name: 'Learners',
    headline: 'Read patterns that are actually in production',
    bullets: [
      'Every source is commented and idiomatic',
      'Learn layout and motion by working example',
      'Fork a piece and break it — nothing to set up',
    ],
    accent: 'text-emerald-500',
  },
]

export function PersonaCards({
  personas = DEFAULT_PERSONAS,
  heading = 'Built for everyone who ships UI',
  subheading = 'Whichever seat you are in, the work starts further along.',
  className = '',
}: PersonaCardsProps) {
  return (
    <section className={`mx-auto w-full max-w-7xl px-4 py-16 sm:px-6 lg:px-8 ${className}`}>
      <div className="mx-auto mb-12 max-w-2xl text-center">
        <h2 className="text-balance text-3xl font-bold tracking-tight sm:text-4xl">
          {heading}
        </h2>
        {subheading ? <p className="mt-3 text-muted-foreground">{subheading}</p> : null}
      </div>

      <div className="grid grid-cols-1 gap-5 sm:grid-cols-2">
        {personas.map((p) => {
          const accent = p.accent ?? 'text-primary'
          return (
            <div
              key={p.name}
              className="group relative overflow-hidden rounded-2xl border border-border/60 bg-card/80 p-6 backdrop-blur transition-all hover:-translate-y-0.5 hover:shadow-lg"
            >
              <div
                aria-hidden
                className="pointer-events-none absolute -right-12 -top-12 h-40 w-40 rounded-full bg-primary/10 opacity-0 blur-3xl transition-opacity duration-500 group-hover:opacity-100 border border-transparent"
              />
              <div className="relative">
                {p.icon ? (
                  <div
                    className={`mb-4 inline-flex h-10 w-10 items-center justify-center rounded-xl bg-muted ${accent}`}
                  >
                    {p.icon}
                  </div>
                ) : null}
                <h3 data-stress-ignore className="break-words text-lg font-bold tracking-tight">{p.name}</h3>
                <p className="mt-1 break-words text-sm font-medium text-foreground/80">{p.headline}</p>

                <ul className="mt-4 space-y-2">
                  {p.bullets.map((b) => (
                    <li key={b} className="flex items-start gap-2 text-sm text-muted-foreground">
                      <span
                        aria-hidden
                        className={`mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full ${accent.replace('text-', 'bg-')}`}
                      />
                      <span className="min-w-0 break-words">{b}</span>
                    </li>
                  ))}
                </ul>

                {p.href ? (
                  <a
                    href={p.href}
                    className={`mt-5 inline-flex items-center gap-1 text-sm font-semibold transition-all hover:gap-2 ${accent}`}
                  >
                    {p.ctaLabel ?? 'Get started'}
                    <ArrowRight aria-hidden className="h-3.5 w-3.5 rtl:rotate-180" />
                  </a>
                ) : null}
              </div>
            </div>
          )
        })}
      </div>
    </section>
  )
}

Before you paste

Styling is Tailwind utility classes on semantic tokens (bg-card, text-muted-foreground) — it inherits your theme instead of overriding it.
Install: npm i lucide-react
Every prop has a default, so it renders standalone before you wire it up.

Where it goes

Drop it at components/persona-cards.tsx and import it where you need the section:

import { PersonaCards } from '@/components/persona-cards'

Customize

2 of this block’s props are simple enough to drive from here. Change them and the block below re-renders — it is the same component whose source is above, not a mock of it. Everything else it accepts is in the table underneath.

Props

Read out of the component’s own type and signature, so this cannot drift from the source below. Every prop has a default — the component renders standalone before you pass it anything.

Prop	Type	Default
`personas`	`Persona[]`	`DEFAULT_PERSONAS`
`heading`	`string`	`'Built for everyone who ships UI'`
`subheading`	`string`	`'Whichever seat you are in, the work starts f…`
`className`	`string`	`''`

Not using React?

The same block rendered once to markup, wrapped as a file your framework compiles. Tailwind classes are framework-agnostic, so the design transfers intact — the behaviour does not.

persona-cards.html

<!--
  Audience Persona Cards — markup from the Hoverlab catalog.

  This is the block rendered once to HTML and wrapped as a component
  file. It is not a port of the React source: the Tailwind classes carry
  the design, which is the part that took the work, and they are the same
  in every framework.

  This block has no interactive behaviour, so nothing is missing.
-->
<section class="mx-auto w-full max-w-7xl px-4 py-16 sm:px-6 lg:px-8 ">
  <div class="mx-auto mb-12 max-w-2xl text-center">
    <h2 class="text-balance text-3xl font-bold tracking-tight sm:text-4xl">Built for everyone who ships UI</h2>
    <p class="mt-3 text-muted-foreground">Whichever seat you are in, the work starts further along.</p>
  </div>
  <div class="grid grid-cols-1 gap-5 sm:grid-cols-2">
    <div class="group relative overflow-hidden rounded-2xl border border-border/60 bg-card/80 p-6 backdrop-blur transition-all hover:-translate-y-0.5 hover:shadow-lg">
      <div aria-hidden="true" class="pointer-events-none absolute -right-12 -top-12 h-40 w-40 rounded-full bg-primary/10 opacity-0 blur-3xl transition-opacity duration-500 group-hover:opacity-100 border border-transparent"></div>
      <div class="relative">
        <div class="mb-4 inline-flex h-10 w-10 items-center justify-center rounded-xl bg-muted text-sky-500">
          <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-code-xml h-5 w-5" aria-hidden="true">
            <path d="m18 16 4-4-4-4"></path>
            <path d="m6 8-4 4 4 4"></path>
            <path d="m14.5 4-5 16"></path>
          </svg>
        </div>
        <h3 data-stress-ignore="true" class="break-words text-lg font-bold tracking-tight">Frontend developers</h3>
        <p class="mt-1 break-words text-sm font-medium text-foreground/80">Ship polish without the busywork</p>
        <ul class="mt-4 space-y-2">
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-sky-500"></span>
            <span class="min-w-0 break-words">Stop rewriting the same hover and focus states</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-sky-500"></span>
            <span class="min-w-0 break-words">Drop a whole section in instead of assembling one</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-sky-500"></span>
            <span class="min-w-0 break-words">No runtime means no bundle-size regression</span>
          </li>
        </ul>
      </div>
    </div>
    <div class="group relative overflow-hidden rounded-2xl border border-border/60 bg-card/80 p-6 backdrop-blur transition-all hover:-translate-y-0.5 hover:shadow-lg">
      <div aria-hidden="true" class="pointer-events-none absolute -right-12 -top-12 h-40 w-40 rounded-full bg-primary/10 opacity-0 blur-3xl transition-opacity duration-500 group-hover:opacity-100 border border-transparent"></div>
      <div class="relative">
        <div class="mb-4 inline-flex h-10 w-10 items-center justify-center rounded-xl bg-muted text-rose-500">
          <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-palette h-5 w-5" aria-hidden="true">
            <path d="M12 22a1 1 0 0 1 0-20 10 9 0 0 1 10 9 5 5 0 0 1-5 5h-2.25a1.75 1.75 0 0 0-1.4 2.8l.3.4a1.75 1.75 0 0 1-1.4 2.8z"></path>
            <circle cx="13.5" cy="6.5" r=".5" fill="currentColor"></circle>
            <circle cx="17.5" cy="10.5" r=".5" fill="currentColor"></circle>
            <circle cx="6.5" cy="12.5" r=".5" fill="currentColor"></circle>
            <circle cx="8.5" cy="7.5" r=".5" fill="currentColor"></circle>
          </svg>
        </div>
        <h3 data-stress-ignore="true" class="break-words text-lg font-bold tracking-tight">Designers</h3>
        <p class="mt-1 break-words text-sm font-medium text-foreground/80">Close the gap between the mock and the build</p>
        <ul class="mt-4 space-y-2">
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-rose-500"></span>
            <span class="min-w-0 break-words">Show stakeholders something live, not a screenshot</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-rose-500"></span>
            <span class="min-w-0 break-words">Tune spacing, colour and motion against real markup</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-rose-500"></span>
            <span class="min-w-0 break-words">Hand over a link instead of a spec document</span>
          </li>
        </ul>
      </div>
    </div>
    <div class="group relative overflow-hidden rounded-2xl border border-border/60 bg-card/80 p-6 backdrop-blur transition-all hover:-translate-y-0.5 hover:shadow-lg">
      <div aria-hidden="true" class="pointer-events-none absolute -right-12 -top-12 h-40 w-40 rounded-full bg-primary/10 opacity-0 blur-3xl transition-opacity duration-500 group-hover:opacity-100 border border-transparent"></div>
      <div class="relative">
        <div class="mb-4 inline-flex h-10 w-10 items-center justify-center rounded-xl bg-muted text-amber-500">
          <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-rocket h-5 w-5" aria-hidden="true">
            <path d="M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09z"></path>
            <path d="m12 15-3-3a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.35 22.35 0 0 1-4 2z"></path>
            <path d="M9 12H4s.55-3.03 2-4c1.62-1.08 5 0 5 0"></path>
            <path d="M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5"></path>
          </svg>
        </div>
        <h3 data-stress-ignore="true" class="break-words text-lg font-bold tracking-tight">Founders</h3>
        <p class="mt-1 break-words text-sm font-medium text-foreground/80">Make an MVP feel like a funded product</p>
        <ul class="mt-4 space-y-2">
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-amber-500"></span>
            <span class="min-w-0 break-words">A credible landing page in an afternoon</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-amber-500"></span>
            <span class="min-w-0 break-words">No design hire required to launch</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-amber-500"></span>
            <span class="min-w-0 break-words">Commercial use covered — ship it and charge for it</span>
          </li>
        </ul>
      </div>
    </div>
    <div class="group relative overflow-hidden rounded-2xl border border-border/60 bg-card/80 p-6 backdrop-blur transition-all hover:-translate-y-0.5 hover:shadow-lg">
      <div aria-hidden="true" class="pointer-events-none absolute -right-12 -top-12 h-40 w-40 rounded-full bg-primary/10 opacity-0 blur-3xl transition-opacity duration-500 group-hover:opacity-100 border border-transparent"></div>
      <div class="relative">
        <div class="mb-4 inline-flex h-10 w-10 items-center justify-center rounded-xl bg-muted text-emerald-500">
          <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-graduation-cap h-5 w-5" aria-hidden="true">
            <path d="M21.42 10.922a1 1 0 0 0-.019-1.838L12.83 5.18a2 2 0 0 0-1.66 0L2.6 9.08a1 1 0 0 0 0 1.832l8.57 3.908a2 2 0 0 0 1.66 0z"></path>
            <path d="M22 10v6"></path>
            <path d="M6 12.5V16a6 3 0 0 0 12 0v-3.5"></path>
          </svg>
        </div>
        <h3 data-stress-ignore="true" class="break-words text-lg font-bold tracking-tight">Learners</h3>
        <p class="mt-1 break-words text-sm font-medium text-foreground/80">Read patterns that are actually in production</p>
        <ul class="mt-4 space-y-2">
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-emerald-500"></span>
            <span class="min-w-0 break-words">Every source is commented and idiomatic</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-emerald-500"></span>
            <span class="min-w-0 break-words">Learn layout and motion by working example</span>
          </li>
          <li class="flex items-start gap-2 text-sm text-muted-foreground">
            <span aria-hidden="true" class="mt-1.5 h-1.5 w-1.5 shrink-0 rounded-full bg-emerald-500"></span>
            <span class="min-w-0 break-words">Fork a piece and break it — nothing to set up</span>
          </li>
        </ul>
      </div>
    </div>
  </div>
</section>

This is rendered HTML, not a translation of the React source. The Tailwind classes carry the design and work in any framework.
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