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Case Study 02

The narrative take, for a study found by search rather than forwarded by a champion: the customer’s sentence first, the numbers last, and the six weeks in the middle where the software was losing to a spreadsheet.

Take 2 of 27 blocks153 lineslucide-reactAdded 13 Sept 2026

What's included

  • app/case-study-page-02.tsx
  • 7 blocks it is built from, installed with it
  • Needs lucide-react

Works with

  • React
  • Next.js
  • Tailwind CSS
  • TypeScript

npx hoverlab add case-study-page-02

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

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Preview

Acme
Case study — Meridian Foods

The month-end close went from nine days to four

Eleven entities, three currencies, and a 340-tab workbook that one person understood. This is the whole story, including the six weeks where our software was worse than the spreadsheet it replaced.

Read what happenedSee the numbers
I would not describe the first two months as a success. What saved it was that they gave me the rule editor instead of asking me to file tickets — I knew why the data was weird and they never could have.
Priya RamanFinancial Controller, Meridian Foods

What actually happened, in order

Three acts, and the second one is the reason the third is believable.

Before

Four people, two days, every month, forever

Meridian ran eleven entities across three currencies, and the close ran on a shared workbook with 340 tabs that one person understood. Nobody thought this was fine. It had simply never been the most broken thing in any given quarter, which is how a two-day manual process survives six years.

  • 340-tab workbook, one owner, no tests
  • Close took 9 working days end to end
  • Two restatements in the prior 18 months

The middle, which did not go well

Six weeks in, the automated match was worse than the spreadsheet

The first rule set matched 71 percent of lines. The workbook, with a human applying judgement, was effectively matching 96. For about a month the finance team was doing their old job plus reviewing our exceptions, and the honest summary of week six is that they nearly stopped. What changed it was giving them the rule editor rather than filing tickets with us — the controller wrote the seventeen rules that took it to 94 percent herself, in an afternoon, because she was the only person who knew why a supplier sometimes invoiced under a trading name.

  • Week 6: 71% auto-match, and falling confidence
  • Week 9: rule editor handed over, 17 rules written in-house
  • Week 12: 94% auto-match, exceptions reviewed in 40 minutes

After

The close is boring now, and one person no longer holds the risk

The number that matters to the CFO is nine days down to four. The number that matters to the controller is that she took a fortnight off in November for the first time since 2021, because the rules are written down and three people can run them.

  • Close: 9 days to 4
  • Three people can now run it, up from one
  • No restatement since cutover

Twelve months on

Where it landed

Measured over eight consecutive closes rather than the best one, which is the only version of these numbers worth printing.

Close duration
4 days

From 9, measured over 8 consecutive closes

Auto-matched lines
94%

Up from 71% at week 6

Exception review
40 min

Was roughly 2 days of combined effort

People who can run close
3

Was 1

Against the category

Is four days good?

Compared against the 34 other 10-to-15-entity customers we have. One of these three rows does not flatter us and it is the one about time to first value.

Median close, 11-entity peers
6.5 days

Meridian: 4

Typical auto-match at 12 weeks
88%

Meridian: 94%

Typical time to first value
3 weeks

Meridian: 9 — the slow one

…which is why the migration queues behind the reporting job rather than failing outright. The lock is held for as long as the report runs, and on a large table that can be several minutes.

The safe version is to set a lock timeout and accept that the migration may need a second pass, rather than letting it wait indefinitely and block every write behind it.

The real page, rendered in your current theme — every section below is a live block, not a screenshot.

The other take

Same page type, different bet about what the reader came for. Neither is the “correct” one — pick the layout whose opening section matches the question your visitors arrive with.

Take 1 of 2
Open the full page for this page

Case Study

The numbers above the story, which is the opposite of how these are usually written: the colleague this link gets forwarded to needs the result in the first screen.

Marketing Pages7 blocks116 lines

Built from

All blocks
  1. Responsive NavbarBrand, links and CTAs with a mobile panel that unmounts when closed — so its links are never tabbable while invisible — plus escape-to-close and focus return.
  2. Hero Anchored by a Customer QuotePitch on the left, a marked-up figure and blockquote on the right, so the claim and the evidence for it share the fold instead of sitting a scroll apart.
  3. Alternating Feature RowsA full row per feature with the media side flipping each time, so the eye re-enters the page instead of skimming a stack of identical blocks.
  4. Customer Outcome BandTestimonials reduced to the measured outcome and the conditions it happened under, for readers who skip the quotes.
  5. Benchmark Stat BandPerformance figures with the measurement method printed beside each one, so a sceptical reader can check rather than take them.
  6. In-article CTA CardThe offer that sits inside the column instead of interrupting it — a labelled aside a screen reader can skip in one keystroke, tied to the paragraph above it, with the friction admitted before the click.
  7. Minimal Footer BarOne row — brand, a handful of links, socials, copyright — for a site where a five-column footer would be whitespace pretending to be structure.

Only want one section? Open it and copy that block instead — browse Navigation.

Source

app/case-study-page-02.tsx
/**
 * The case study, take 02 — the narrative one.
 *
 *   quote       the customer's sentence, before any of ours
 *   story       what happened, in order, including the bad middle
 *   outcome     the numbers, as confirmation rather than as headline
 *   benchmark   the same numbers against the category, so they mean something
 *   next        one step, low commitment
 *
 * Take 01 puts the numbers above the story on the grounds that this link
 * gets forwarded and the colleague who receives it needs the result in the
 * first screen. That is correct for a case study used as sales collateral —
 * a champion sends it internally and the recipient reads two hundred pixels.
 *
 * This take is for the case study used as a *discovery* asset: found by
 * search, read by someone who has not yet decided they have the problem.
 * For that reader, the metric-first layout fails, because a thirty-percent
 * improvement in a number they do not yet track is noise. They need to
 * recognise their own situation first, which is what the quote and the
 * narrative do.
 *
 * The deliberate difficulty: this take includes the part where it went
 * wrong. Six weeks in, the match rules were worse than the spreadsheet they
 * replaced. Sales collateral cuts that paragraph; a discovery asset needs it,
 * because a story with no bad middle reads as marketing and gets discounted
 * entirely — including the numbers at the end.
 *
 * `stats-benchmark-band` follows `customer-outcome-band` rather than
 * replacing it: one says what this customer got, the other says whether that
 * is unusual. A result with no category baseline is a number, not evidence.
 */

import * as React from 'react'
import { NavbarSimple } from '@/components/navbar-simple'
import { HeroTestimonial } from '@/components/hero-testimonial'
import { FeatureRows } from '@/components/feature-rows'
import { CustomerOutcomeBand } from '@/components/customer-outcome-band'
import { StatsBenchmarkBand } from '@/components/stats-benchmark-band'
import { CtaInlineCard } from '@/components/cta-inline-card'
import { FooterMinimal } from '@/components/footer-minimal'

const STORY = [
  {
    eyebrow: 'Before',
    title: 'Four people, two days, every month, forever',
    body: 'Meridian ran eleven entities across three currencies, and the close ran on a shared workbook with 340 tabs that one person understood. Nobody thought this was fine. It had simply never been the most broken thing in any given quarter, which is how a two-day manual process survives six years.',
    bullets: [
      '340-tab workbook, one owner, no tests',
      'Close took 9 working days end to end',
      'Two restatements in the prior 18 months',
    ],
  },
  {
    eyebrow: 'The middle, which did not go well',
    title: 'Six weeks in, the automated match was worse than the spreadsheet',
    body: 'The first rule set matched 71 percent of lines. The workbook, with a human applying judgement, was effectively matching 96. For about a month the finance team was doing their old job plus reviewing our exceptions, and the honest summary of week six is that they nearly stopped. What changed it was giving them the rule editor rather than filing tickets with us — the controller wrote the seventeen rules that took it to 94 percent herself, in an afternoon, because she was the only person who knew why a supplier sometimes invoiced under a trading name.',
    bullets: [
      'Week 6: 71% auto-match, and falling confidence',
      'Week 9: rule editor handed over, 17 rules written in-house',
      'Week 12: 94% auto-match, exceptions reviewed in 40 minutes',
    ],
  },
  {
    eyebrow: 'After',
    title: 'The close is boring now, and one person no longer holds the risk',
    body: 'The number that matters to the CFO is nine days down to four. The number that matters to the controller is that she took a fortnight off in November for the first time since 2021, because the rules are written down and three people can run them.',
    bullets: [
      'Close: 9 days to 4',
      'Three people can now run it, up from one',
      'No restatement since cutover',
    ],
  },
]

const OUTCOMES = [
  { label: 'Close duration', value: '4 days', detail: 'From 9, measured over 8 consecutive closes' },
  { label: 'Auto-matched lines', value: '94%', detail: 'Up from 71% at week 6' },
  { label: 'Exception review', value: '40 min', detail: 'Was roughly 2 days of combined effort' },
  { label: 'People who can run close', value: '3', detail: 'Was 1' },
]

const BENCHMARK = [
  { label: 'Median close, 11-entity peers', value: '6.5 days', detail: 'Meridian: 4' },
  { label: 'Typical auto-match at 12 weeks', value: '88%', detail: 'Meridian: 94%' },
  { label: 'Typical time to first value', value: '3 weeks', detail: 'Meridian: 9 — the slow one' },
]

export default function CaseStudyPage02() {
  return (
    <div className="min-h-screen bg-background text-foreground">
      <NavbarSimple brand="Acme" activeLabel="Customers" ctaLabel="Talk to us" ctaHref="#case-study-page-02-next" />

      <main>
        <HeroTestimonial
          eyebrow="Case study — Meridian Foods"
          heading="The month-end close went from nine days to four"
          subheading="Eleven entities, three currencies, and a 340-tab workbook that one person understood. This is the whole story, including the six weeks where our software was worse than the spreadsheet it replaced."
          primaryLabel="Read what happened"
          primaryHref="#case-study-page-02-story"
          secondaryLabel="See the numbers"
          secondaryHref="#case-study-page-02-outcome"
          quote="I would not describe the first two months as a success. What saved it was that they gave me the rule editor instead of asking me to file tickets — I knew why the data was weird and they never could have."
          authorName="Priya Raman"
          authorTitle="Financial Controller, Meridian Foods"
        />

        <div id="case-study-page-02-story">
          <FeatureRows
            heading="What actually happened, in order"
            subheading="Three acts, and the second one is the reason the third is believable."
            rows={STORY}
          />
        </div>

        <div id="case-study-page-02-outcome">
          <CustomerOutcomeBand
            eyebrow="Twelve months on"
            heading="Where it landed"
            intro="Measured over eight consecutive closes rather than the best one, which is the only version of these numbers worth printing."
            metrics={OUTCOMES}
          />
        </div>

        {/*
          A result with no baseline is a number. This band exists so the
          reader can tell which of the four outcomes above is genuinely
          unusual — and it includes the row where Meridian did worse than
          typical, because a benchmark that only flatters is not one.
        */}
        <StatsBenchmarkBand
          eyebrow="Against the category"
          heading="Is four days good?"
          intro="Compared against the 34 other 10-to-15-entity customers we have. One of these three rows does not flatter us and it is the one about time to first value."
          metrics={BENCHMARK}
        />

        <div id="case-study-page-02-next">
          <CtaInlineCard
            contextLabel="Finished the story"
            heading="Ask Priya about it directly"
            body="She has agreed to take reference calls, including from people who end up choosing someone else. Thirty minutes, no salesperson on the line."
            actionLabel="Request a reference call"
            href="#case-study-page-02-next"
            fineprint="We introduce by email and then step out of the thread."
          />
        </div>
      </main>

      <FooterMinimal brand="Acme" />
    </div>
  )
}

How to use it

  1. 1. Copy each of the 7 blocks above into components/ — each block page has its own copy button.
  2. 2. Drop this file at app/case-study-page-02.tsx. The imports already point at @/components/…, so they resolve with no edits.
  3. 3. Delete the sections you do not want. Every block takes props, so the copy changes without the layout moving.

For AI

The component, its props, the design tokens it expects and the command that installs it — as one prompt. Paste it into Claude, Cursor, v0 or ChatGPT and what they build around it will match the rest of the catalog instead of inventing its own system.

See the prompt
More Marketing Pages
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A complete marketing page in the order that actually converts — hook, proof, substance, price, objections, exit. Twelve blocks, navbar and footer included.
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Pricing Page
Plans, a feature matrix and a pricing-specific FAQ written to remove the last purchase objection rather than answer general questions.
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Waitlist Landing Page
A pre-launch page for a product you cannot buy yet: one email field, scarcity instead of adoption, and no pricing section to be held to later.
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Developer Tool Landing Page
Install command first, real code before any prose, and a usage calculator instead of tiers — the order a developer actually scans in.
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Mobile App Landing Page
Store badges above the fold, the App Store rating as the first proof, and a single price — a page with one job, which is the install.
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Agency Landing Page
A studio site: full-bleed hero, client list, engagements described as engagements, and the actual team — with no pricing, on purpose.
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Local Service Landing Page
A booking widget above the fold, every price published including the awkward ones, and a footer carrying the registrations a regulated trade must show.
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Marketplace Landing Page
Two audiences, one page: a search field and real listings for buyers up top, the seller economics below, and a searchable FAQ because they ask different things.
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Enterprise Landing Page
Built for a champion assembling an internal case: numbers in the hero, a comparison that concedes two rows, video references, and published prices instead of a sales wall.
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Integration Platform Landing Page
The connector names in the hero, a catalogue with honest live/beta/planned status, four SDK languages, credit pricing, and a dated roadmap for everyone who is not on the list.
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Creator Course Landing Page
One person selling one course: a student testimonial as the hero because a course cannot demo, a long instructor section, one price and a refund policy on the page.
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Blog Index
The post grid, a subscribe ask that comes after the proof, and a minimal footer — no hero, because the featured post already is one.
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Article Page
A single post: header, byline and opening prose in one reading column, with the subscribe form after the article — at the only moment it converts.
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Careers Page
Team first, openings second, then the questions candidates only ask after an offer — answered while they can still change who applies.
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Documentation Page
The site navbar over the three-column docs frame. In your project this is one catch-all route — the slug picks the article, the frame never changes.
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Help Centre
Search first, the six answers that absorb the most contact volume under it, and the ticket form in plain sight rather than behind a modal — a support page measured in tickets not filed.
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Changelog Page
The release timeline with the site chrome kept on, and the one subscribe form on the site that is not a detour — "tell me when this page changes" is exactly what it promises.
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Security & Trust
The page a security questionnaire arrives from, written to be forwarded rather than to persuade: certifications early, benchmarks with a denominator, objections in a reviewer’s own words, and a route to a human.
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Switching & Migration
The landing page for a reader whose current tool already works: the migration mechanism second rather than buried, integrations stated at depth, and deliberately no pricing section.
Marketing Pages8 blocks57 lines
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Launch Note
A product announcement shaped as writing rather than a landing page — serif headline, real byline, three pieces of evidence, and an endpoint card that doubles as documentation for the week before the docs exist.
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Single Offer
One thing, one price, named above the fold — for a course, a consultation or a one-time licence, where there is nothing to compare against and hiding the number answers the only question last.
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About Page
No hero — a reader who clicked "About" has already read the pitch and is checking whether the company is real, so the page opens with numbers and a timeline instead of a headline.
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Contact Page
The form first, then the four questions that cause most of the messages — answered here, because that is faster for the sender than a reply and leaves the inbox for what needs a person.
Marketing Pages4 blocks77 lines
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Team Page
Who we are, as distinct from who we are hiring: faces, the shape of the company in four numbers, and three working commitments that could actually be falsified.
Marketing Pages6 blocks91 lines
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FAQ Page
Search and browse, in that order, because the two halves serve opposite visitors — one arrives from a search engine with a phrase, the other from the navbar with none.
Marketing Pages5 blocks170 lines
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Case Study Index
Excerpts that lead with the outcome rather than the customer’s biography, filterable by industry — because the reader is scanning for a problem that resembles their own.
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Services Page
For a business that sells work rather than licences: three engagements named by situation, and prices in a comparison table rather than a pricing card with a monthly toggle that does not apply.
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Integrations Directory
Every connection with its real status on the card — live, beta or planned — because a directory that hides which is which is discovered at exactly the wrong moment.
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Integration Detail
One connection, answering the four questions an integration page usually leaves to a support ticket: which records move, which way, how often, and what happens on conflict.
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Comparison / Alternatives
The competitor-name landing page, with a section naming where each rival is the better buy — which is what makes the other forty rows believable.
Marketing Pages7 blocks143 lines
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Public Roadmap
Board plus changelog, because a roadmap alone is a promise — the last three releases underneath are what turn the shipped column into something with dates attached.
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Webinar / Event
Registration at the top and again at the bottom, with an agenda timed by the minute — so the reader knows what they are getting before handing over an address.
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Coming Soon
The shortest page in the catalog, and it still says what the product does — including what it will not do at launch. No countdown, because a clock at zero is worse than no clock.
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Community Page
Member counts and reply times on every door, because "join our community" with no number reads as an invitation into an empty room — plus a digest for people who will not install another chat app.
Marketing Pages7 blocks101 lines
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Affiliate Programme
Terms before the application, and a calculator so the reader sees a number rather than doing arithmetic with an ARPU they do not know.
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Testimonials Wall
Third-party scores first, because they are the only part of the page the company does not control — and the four-star quotes stay in, because a wall of nothing but fives reads as filtered.
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Gallery / Showcase
A switcher rather than an infinite grid: four named views, one visible at a time, so the page weighs one image on load instead of forty.
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Portfolio Index
A studio’s list of work, with excerpts that name the outcome and the constraint rather than the aesthetic — a contents page, not a landing page.
Marketing Pages7 blocks144 lines
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Developer Portfolio
An engineer’s portfolio that opens on a terminal rather than a gradient, and puts thirty legible lines of real code on the page — because a portfolio that only links to repositories asks the reader to go and judge for themselves, and almost nobody does.
Marketing Pages9 blocks304 lines
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Résumé
A personal site whose home page is the CV itself, printable, so the document that decides whether you get a reply is the one that is actually maintained. Four blocks, and the restraint is the design.
Marketing Pages4 blocks91 lines
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Crypto Exchange Landing
A regulated exchange’s front door: a moving price rail before a word of copy, custody and reserves above the feature grid, and the risk warning as a section rather than as small print.
Marketing Pages10 blocks307 lines
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Markets
The public price screen — sparklines instead of a percentage column, because two assets both up 4% got there differently, and that shape is what a trader is scanning for.
Marketing Pages7 blocks200 lines
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Conference Landing
A conference home page built around a deadline: the price step-up above the hero, the programme extract above the speakers, and tickets as a comparison rather than a plan picker.
Marketing Pages10 blocks294 lines
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Conference Programme
Both days in full, as two grids rather than a day switcher — because this is the page people print, and a tab hides half of it from find-in-page.
Marketing Pages4 blocks263 lines
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Restaurant Landing
Hours, address and phone as a first-class section directly under the hero, then the menu — the two jobs a restaurant site has, in the order visitors actually need them.
Marketing Pages9 blocks236 lines
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Menu
The full bill of fare, typeset with leaders and dietary marks, split into food and drink because a diner reads the two differently. No photography, deliberately.
Marketing Pages5 blocks335 lines
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Table Reservation
Two booking blocks on purpose: four nights with free-slot counts to answer “is there any point”, then the real grid. The cancellation policy is stated before the button, not in the confirmation email.
Marketing Pages6 blocks183 lines
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Property Search
An estate agency home page where search owns the first screen and results are already populated, plus the achieved-against-asking figure most agents will not publish.
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Property Detail
A product detail page with different stakes: tenure, council tax, EPC and chain position above the prose, and a description that names a flaw so the rest is believed.
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Job Board
A two-sided marketplace where only one side is reading — candidates get the whole page, employers get one section. Every listing carries a real salary range, which is the entire differentiator.
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Job Listing
One role, with the four facts a candidate needs before the mission statement and the whole interview process published — stages, hours, and whether the take-home is paid.
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Newsletter Landing
The archive is the argument, so it sits above the testimonials, and the three worries about handing over an address are answered as content rather than as small print.
Marketing Pages8 blocks268 lines
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Open Source Project
The install command above the hero, the API in twenty lines, and who funds it said plainly — because “what happens if the sponsors stop” is the question that decides whether a team takes the dependency.
Marketing Pages9 blocks295 lines
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Directory Index
Faceted by pricing model and hosting rather than by category, because the reader already knows the category. Publishes its own removal rate, which is a claim that can be checked.
Marketing Pages8 blocks333 lines
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Directory Listing
One entry, compared against the two obvious alternatives — against the vendor’s interest and exactly in the reader’s. No buy button and no affiliate link, which is what makes the comparison credible.
Marketing Pages9 blocks251 lines
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Streaming Service Landing
The catalogue sells itself: rails second, features far down as objection handling, and a real watch screen on the marketing page instead of a device montage.
Marketing Pages8 blocks257 lines
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Watch
The one page in the catalog whose job is to get out of the way — player, chapters, a searchable transcript, and no comments section, because a thread is a moderation commitment rather than a component.
Marketing Pages5 blocks182 lines
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About Page 02
The founder’s letter instead of the evidence wall: a byline and a dateline, for a company whose best asset is still conviction rather than a six-year record — and it ends on the job board, because /team is linked from job posts more often than from sales decks.
Marketing Pages7 blocks170 lines
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Contact Page 02
Route before you write — three doors, each with the form its sender actually needs: a calendar for a buyer, a structured ticket for a broken import. One textarea costs a round trip.
Marketing Pages6 blocks147 lines
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Team Page 02
The team page that is really a recruiting page: it opens on the trade rather than the faces, and puts a salary band on every role — a board with three bands and one “competitive” teaches the reader which is the bad one.
Marketing Pages7 blocks154 lines
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FAQ Page 02
Objection-ordered and search-free: the questions that lose deals first, hardest at the top, because a search box over eighteen questions implies a list long enough to get lost in — and its empty state reads as “no refund policy”.
Marketing Pages6 blocks215 lines
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Case Study Index 02
A results directory rather than a reading list: search the situation, facet by entity count and ledger, and the aggregate claim sits at the bottom underneath the thirty-four rows it was computed from.
Marketing Pages7 blocks205 lines
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Services Page 02
One productised engagement with the price in the first screen and no mandatory call — a fixed price behind a scoping call is consulting with extra steps. Includes the paragraph naming when it is the wrong shape.
Marketing Pages8 blocks185 lines
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Integrations Index 02
Search-first, with facet counts including the zeroes — nobody browses an integration directory, and “Payroll (0)” answers the question inside the list the reader is already looking at.
Marketing Pages7 blocks193 lines
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Integration Detail 02
The setup guide, not the pitch: what moves and which way, then a five-step wizard — written for the person turning the connector on rather than the one deciding to buy it.
Marketing Pages7 blocks309 lines
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Alternatives Page 02
One rival, head to head, for a reader who already owns the competitor — so the argument is what a migration costs, and the page opens by telling roughly a third of its readers to stay where they are.
Marketing Pages8 blocks219 lines
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Roadmap Page 02
Themes and refusals, no quarters — four problems stated as problems, plus the four things we have decided never to build, which is the section that takes nerve and the one customers actually need.
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Webinar Page 02
The replay, ungated, for the traffic that arrives months after the event — the gate moves to the transcript and the template, where it is a trade rather than a toll.
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Coming Soon 02
A referral queue with a real position: three places per invite, forty admitted a week, and the admission ceiling on the page rather than in the confirmation email — otherwise it is a dark pattern with a progress bar.
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Community Page 02
The calendar is the community: the next session bookable in the first screen, the month underneath, and the chat links demoted to a strip — an idle Slack is a worse first impression than a half-full calendar.
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Affiliate Page 02
Proof before arithmetic — what four named partners actually earned last quarter, including the one for whom it is not working, and no calculator anywhere. A slider shows what you could earn from numbers you picked yourself.
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Testimonials Wall 02
Segmented by who is talking rather than sorted by score, because a wall of forty quotes is uniformly impressive and uniformly irrelevant — with the full rating spread underneath, ones included.
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Gallery Page 02
The whole catalogue at once, filterable, with the total stated up front — the opposite trade to the switcher, and it honestly costs ninety images on load rather than one.
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Portfolio Index 02
One project per screen, four in total, each naming the constraint it worked around — nobody reads four case studies, and the constraint is the only sentence a competitor cannot copy.
Marketing Pages7 blocks169 lines