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Portfolio Index 02

One project per screen, four in total, each naming the constraint it worked around — nobody reads four case studies, and the constraint is the only sentence a competitor cannot copy.

Take 2 of 27 blocks169 lineslucide-reactAdded 13 Sept 2026

What's included

  • app/portfolio-index-page-02.tsx
  • 7 blocks it is built from, installed with it
  • Needs lucide-react

Works with

  • React
  • Next.js
  • Tailwind CSS
  • TypeScript

npx hoverlab add portfolio-index-page-02

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

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Preview

Vellum
Most recent · Meridian Foods · 2026

A booking flow rebuilt around a step we were not allowed to change

Twelve weeks, four people, and a payment provider that could not be touched during peak season. Completed bookings up 22% on flat traffic — and a seat-selection interaction we spent three weeks on that nobody uses.

Read this oneSee the other three

Meridian Foods

What the twelve weeks actually contained

Three points, and the third is the one that should tell you most about how we work.

  • The constraint: we could not touch the payment providerMigrating it would have put the client through a PCI re-certification in the same quarter as their peak season. So the redesign had to work around a checkout step we were not allowed to change, and roughly a third of the design work went into making that step feel like it belonged.
  • What actually movedCompleted bookings up 22% year on year, on flat traffic. The larger number is that support tickets about the booking flow fell by two-thirds, which is what the client noticed first.
  • What we would do differentlyWe spent three weeks on a seat-selection interaction that testing later showed nobody used. It shipped anyway because removing it was politically awkward by then, and it is still there.

Three more

Four projects in total rather than eleven. A portfolio that scrolls past the fourth is optimising for a reader who left at the second.

Lantern Trust · 2025 · Identity and site

A charity that needed to look smaller, not bigger

Lantern had grown to forty staff and their brand had grown with it — into something that read like a government department. Donations from individuals had been falling for three years while institutional grants rose, and the board had attributed it to the market. The work was mostly subtraction: a warmer palette, photography of four named people instead of nine hundred beneficiaries, and a donation flow that stopped asking for a title.

  • The constraint: no rebrand budget, so the wordmark stayed exactly as it was
  • Individual donations up 31% in the first year
  • What we got wrong: the first photography round was too casual and had to be reshot

Kestrel Software · 2025 · Product design

Making an admin panel that three people use feel worth building

An internal tool with a total user base of three, which is the kind of project that normally gets a template and a shrug. It was worth doing properly because those three people spent six hours a day in it, and the existing version was costing roughly ninety minutes of that to navigation alone. We rebuilt around keyboard-first navigation and a single command palette.

  • The constraint: no new backend endpoints, at all, for six months
  • Measured task time down 40% across the four commonest jobs
  • What we got wrong: we shipped without a mouse-only path and had to add one

Harbourside Retail · 2024 · Design system

The system that replaced four systems and nearly became a fifth

Four teams, four component libraries, and a genuine question about whether consolidating them was worth a quarter of everyone’s time. We argued it was not, initially, and were overruled. Six months later the honest assessment is that it was worth it for three of the four teams and a waste for the fourth, whose product is different enough that they now maintain a documented fork.

  • The constraint: no team could stop shipping during the migration
  • 3 of 4 teams migrated fully; the fourth runs a documented fork
  • What we got wrong: we should have scoped the fourth team out on day one
11 yrs
Studio age
Same two founders
4
People
Deliberately, and we turn work away
6–14 wks
Typical engagement
Shorter than that is usually a bad fit
2 of 3
Clients who come back
The number we watch

Start a brief

Two sentences is enough to begin. We reply within two days either with questions or with the name of a studio we think fits better — we turn down roughly half of what comes in, usually on timing rather than on fit.

We reply here. It is never added to a list.

Enough to look you up before the call.

One line is plenty. It decides who replies.

The real page, rendered in your current theme — every section below is a live block, not a screenshot.

The other take

Same page type, different bet about what the reader came for. Neither is the “correct” one — pick the layout whose opening section matches the question your visitors arrive with.

Take 1 of 2
Open the full page for this page

Portfolio Index

A studio’s list of work, with excerpts that name the outcome and the constraint rather than the aesthetic — a contents page, not a landing page.

Marketing Pages7 blocks144 lines

Built from

All blocks
  1. Responsive NavbarBrand, links and CTAs with a mobile panel that unmounts when closed — so its links are never tabbable while invisible — plus escape-to-close and focus return.
  2. Full-Bleed Media HeroCopy over your own image or video, with a graded scrim and deliberately fixed light-on-dark text — because the background is a photograph in both themes, so flipping the copy would break it.
  3. Collection Story SplitThe editorial header above a collection grid, carrying the four facts that decide a considered purchase.
  4. Alternating Feature RowsA full row per feature with the media side flipping each time, so the eye re-enters the page instead of skimming a stack of identical blocks.
  5. Hairline Stats BandA four-up metrics strip with 1px hairline dividers, built from a single gap-px grid so the rules stay crisp on any display.
  6. Contact Sales FormA qualifying contact form that asks the three things a first reply needs, and says what happens next before you send it.
  7. Mega Footer with Link ColumnsBrand column, four labelled nav columns, socials and a legal bar — the one place every page links to every section. Ships no client JavaScript.

Only want one section? Open it and copy that block instead — browse Navigation.

Shipped in these templates

Want the whole project rather than this one screen? A template ships every route, the theme tokens and the layout.

Source

app/portfolio-index-page-02.tsx
/**
 * The portfolio index, take 02 — one project per screen.
 *
 *   opener      the most recent project, full width, as the front door
 *   projects    three more at length, each with its constraint named
 *   record      the studio in four numbers
 *   brief       a form, because this page's whole job is to start one
 *
 * Take 01 is a contents page: excerpts that name the outcome and the
 * constraint, arranged as a list you scan. It assumes the visitor will read
 * several and pick one, which is how a portfolio works when the projects are
 * comparable and the visitor is shopping.
 *
 * This take assumes the opposite and it is the assumption most studio sites
 * should make: nobody reads four case studies. A prospective client reads
 * roughly one and a half projects before deciding whether to make contact,
 * so the question is not "how do I help them browse" but "which one project
 * do they land on, and is it doing enough work on its own".
 *
 * Hence full-bleed and sequential rather than gridded. Each project gets a
 * screen, the most recent one gets the hero, and there are four in total
 * rather than eleven — a portfolio index that scrolls past the fourth
 * project is optimising for a reader who left at the second.
 *
 * The deliberate inclusion is the constraint on every project. "Redesigned
 * the booking flow" is indistinguishable between good and bad studios;
 * "redesigned it without touching the payment provider, because migrating it
 * would have cost the client their Q4" is the sentence that demonstrates
 * judgement, and it is the only kind of sentence a portfolio can carry that
 * a competitor cannot copy.
 *
 * `contact-sales-form` rather than a CTA panel: this page exists to start a
 * brief, and a button to a contact page loses most of the people who would
 * have typed two sentences into a box that was already in front of them.
 */

import * as React from 'react'
import { NavbarSimple } from '@/components/navbar-simple'
import { HeroMediaOverlay } from '@/components/hero-media-overlay'
import { CollectionStorySplit } from '@/components/collection-story-split'
import { FeatureRows } from '@/components/feature-rows'
import { StatsBand } from '@/components/stats-band'
import { ContactSalesForm } from '@/components/contact-sales-form'
import { FooterMega } from '@/components/footer-mega'

const OPENER_POINTS = [
  {
    label: 'The constraint: we could not touch the payment provider',
    detail: 'Migrating it would have put the client through a PCI re-certification in the same quarter as their peak season. So the redesign had to work around a checkout step we were not allowed to change, and roughly a third of the design work went into making that step feel like it belonged.',
  },
  {
    label: 'What actually moved',
    detail: 'Completed bookings up 22% year on year, on flat traffic. The larger number is that support tickets about the booking flow fell by two-thirds, which is what the client noticed first.',
  },
  {
    label: 'What we would do differently',
    detail: 'We spent three weeks on a seat-selection interaction that testing later showed nobody used. It shipped anyway because removing it was politically awkward by then, and it is still there.',
  },
]

const PROJECTS = [
  {
    eyebrow: 'Lantern Trust · 2025 · Identity and site',
    title: 'A charity that needed to look smaller, not bigger',
    body: 'Lantern had grown to forty staff and their brand had grown with it — into something that read like a government department. Donations from individuals had been falling for three years while institutional grants rose, and the board had attributed it to the market. The work was mostly subtraction: a warmer palette, photography of four named people instead of nine hundred beneficiaries, and a donation flow that stopped asking for a title.',
    bullets: [
      'The constraint: no rebrand budget, so the wordmark stayed exactly as it was',
      'Individual donations up 31% in the first year',
      'What we got wrong: the first photography round was too casual and had to be reshot',
    ],
  },
  {
    eyebrow: 'Kestrel Software · 2025 · Product design',
    title: 'Making an admin panel that three people use feel worth building',
    body: 'An internal tool with a total user base of three, which is the kind of project that normally gets a template and a shrug. It was worth doing properly because those three people spent six hours a day in it, and the existing version was costing roughly ninety minutes of that to navigation alone. We rebuilt around keyboard-first navigation and a single command palette.',
    bullets: [
      'The constraint: no new backend endpoints, at all, for six months',
      'Measured task time down 40% across the four commonest jobs',
      'What we got wrong: we shipped without a mouse-only path and had to add one',
    ],
  },
  {
    eyebrow: 'Harbourside Retail · 2024 · Design system',
    title: 'The system that replaced four systems and nearly became a fifth',
    body: 'Four teams, four component libraries, and a genuine question about whether consolidating them was worth a quarter of everyone’s time. We argued it was not, initially, and were overruled. Six months later the honest assessment is that it was worth it for three of the four teams and a waste for the fourth, whose product is different enough that they now maintain a documented fork.',
    bullets: [
      'The constraint: no team could stop shipping during the migration',
      '3 of 4 teams migrated fully; the fourth runs a documented fork',
      'What we got wrong: we should have scoped the fourth team out on day one',
    ],
  },
]

const RECORD = [
  { value: '11 yrs', label: 'Studio age', caption: 'Same two founders' },
  { value: '4', label: 'People', caption: 'Deliberately, and we turn work away' },
  { value: '6–14 wks', label: 'Typical engagement', caption: 'Shorter than that is usually a bad fit' },
  { value: '2 of 3', label: 'Clients who come back', caption: 'The number we watch' },
]

export default function PortfolioIndexPage02() {
  return (
    <div className="min-h-screen bg-background text-foreground">
      <NavbarSimple brand="Vellum" activeLabel="Work" ctaLabel="Start a brief" ctaHref="#portfolio-index-page-02-brief" />

      <main>
        {/*
          Full width and first. A prospective client reads about one and a
          half projects before deciding whether to make contact, so the
          question is not how to help them browse — it is whether the one
          project they land on does enough work alone.
        */}
        <HeroMediaOverlay
          eyebrow="Most recent · Meridian Foods · 2026"
          heading="A booking flow rebuilt around a step we were not allowed to change"
          subheading="Twelve weeks, four people, and a payment provider that could not be touched during peak season. Completed bookings up 22% on flat traffic — and a seat-selection interaction we spent three weeks on that nobody uses."
          primaryLabel="Read this one"
          primaryHref="#portfolio-index-page-02-opener"
          secondaryLabel="See the other three"
          secondaryHref="#portfolio-index-page-02-projects"
        />

        <div id="portfolio-index-page-02-opener">
          <CollectionStorySplit
            eyebrow="Meridian Foods"
            heading="What the twelve weeks actually contained"
            intro="Three points, and the third is the one that should tell you most about how we work."
            points={OPENER_POINTS}
          />
        </div>

        {/*
          A constraint on every project, and a mistake on every project.
          "Redesigned the booking flow" is identical between a good studio
          and a bad one; the sentence naming what could not be changed is
          the only kind a competitor cannot copy.
        */}
        <div id="portfolio-index-page-02-projects">
          <FeatureRows
            heading="Three more"
            subheading="Four projects in total rather than eleven. A portfolio that scrolls past the fourth is optimising for a reader who left at the second."
            rows={PROJECTS}
          />
        </div>

        <StatsBand stats={RECORD} />

        {/*
          A form, not a button. This page exists to start a brief, and a
          link to /contact loses most of the people who would have typed two
          sentences into a box already in front of them.
        */}
        <div id="portfolio-index-page-02-brief">
          <ContactSalesForm
            heading="Start a brief"
            intro="Two sentences is enough to begin. We reply within two days either with questions or with the name of a studio we think fits better — we turn down roughly half of what comes in, usually on timing rather than on fit."
            submitLabel="Send it"
          />
        </div>
      </main>

      <FooterMega
        brand="Vellum"
        tagline="A four-person design studio. Eleven years, same two founders, and we turn work away."
      />
    </div>
  )
}

How to use it

  1. 1. Copy each of the 7 blocks above into components/ — each block page has its own copy button.
  2. 2. Drop this file at app/portfolio-index-page-02.tsx. The imports already point at @/components/…, so they resolve with no edits.
  3. 3. Delete the sections you do not want. Every block takes props, so the copy changes without the layout moving.

For AI

The component, its props, the design tokens it expects and the command that installs it — as one prompt. Paste it into Claude, Cursor, v0 or ChatGPT and what they build around it will match the rest of the catalog instead of inventing its own system.

See the prompt
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Pricing Page
Plans, a feature matrix and a pricing-specific FAQ written to remove the last purchase objection rather than answer general questions.
Marketing Pages3 blocks94 lines
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Waitlist Landing Page
A pre-launch page for a product you cannot buy yet: one email field, scarcity instead of adoption, and no pricing section to be held to later.
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Developer Tool Landing Page
Install command first, real code before any prose, and a usage calculator instead of tiers — the order a developer actually scans in.
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Mobile App Landing Page
Store badges above the fold, the App Store rating as the first proof, and a single price — a page with one job, which is the install.
Marketing Pages9 blocks231 lines
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Agency Landing Page
A studio site: full-bleed hero, client list, engagements described as engagements, and the actual team — with no pricing, on purpose.
Marketing Pages9 blocks216 lines
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Local Service Landing Page
A booking widget above the fold, every price published including the awkward ones, and a footer carrying the registrations a regulated trade must show.
Marketing Pages9 blocks353 lines
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Marketplace Landing Page
Two audiences, one page: a search field and real listings for buyers up top, the seller economics below, and a searchable FAQ because they ask different things.
Marketing Pages9 blocks354 lines
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Enterprise Landing Page
Built for a champion assembling an internal case: numbers in the hero, a comparison that concedes two rows, video references, and published prices instead of a sales wall.
Marketing Pages10 blocks336 lines
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Integration Platform Landing Page
The connector names in the hero, a catalogue with honest live/beta/planned status, four SDK languages, credit pricing, and a dated roadmap for everyone who is not on the list.
Marketing Pages9 blocks377 lines
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Creator Course Landing Page
One person selling one course: a student testimonial as the hero because a course cannot demo, a long instructor section, one price and a refund policy on the page.
Marketing Pages10 blocks243 lines
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Blog Index
The post grid, a subscribe ask that comes after the proof, and a minimal footer — no hero, because the featured post already is one.
Marketing Pages4 blocks39 lines
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Article Page
A single post: header, byline and opening prose in one reading column, with the subscribe form after the article — at the only moment it converts.
Marketing Pages4 blocks39 lines
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Careers Page
Team first, openings second, then the questions candidates only ask after an offer — answered while they can still change who applies.
Marketing Pages6 blocks72 lines
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Documentation Page
The site navbar over the three-column docs frame. In your project this is one catch-all route — the slug picks the article, the frame never changes.
Marketing Pages2 blocks30 lines
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Help Centre
Search first, the six answers that absorb the most contact volume under it, and the ticket form in plain sight rather than behind a modal — a support page measured in tickets not filed.
Marketing Pages7 blocks162 lines
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Changelog Page
The release timeline with the site chrome kept on, and the one subscribe form on the site that is not a detour — "tell me when this page changes" is exactly what it promises.
Marketing Pages4 blocks39 lines
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Security & Trust
The page a security questionnaire arrives from, written to be forwarded rather than to persuade: certifications early, benchmarks with a denominator, objections in a reviewer’s own words, and a route to a human.
Marketing Pages8 blocks60 lines
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Switching & Migration
The landing page for a reader whose current tool already works: the migration mechanism second rather than buried, integrations stated at depth, and deliberately no pricing section.
Marketing Pages8 blocks57 lines
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Launch Note
A product announcement shaped as writing rather than a landing page — serif headline, real byline, three pieces of evidence, and an endpoint card that doubles as documentation for the week before the docs exist.
Marketing Pages6 blocks53 lines
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Single Offer
One thing, one price, named above the fold — for a course, a consultation or a one-time licence, where there is nothing to compare against and hiding the number answers the only question last.
Marketing Pages7 blocks57 lines
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About Page
No hero — a reader who clicked "About" has already read the pitch and is checking whether the company is real, so the page opens with numbers and a timeline instead of a headline.
Marketing Pages7 blocks110 lines
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Contact Page
The form first, then the four questions that cause most of the messages — answered here, because that is faster for the sender than a reply and leaves the inbox for what needs a person.
Marketing Pages4 blocks77 lines
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Team Page
Who we are, as distinct from who we are hiring: faces, the shape of the company in four numbers, and three working commitments that could actually be falsified.
Marketing Pages6 blocks91 lines
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FAQ Page
Search and browse, in that order, because the two halves serve opposite visitors — one arrives from a search engine with a phrase, the other from the navbar with none.
Marketing Pages5 blocks170 lines
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Case Study
The numbers above the story, which is the opposite of how these are usually written: the colleague this link gets forwarded to needs the result in the first screen.
Marketing Pages7 blocks116 lines
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Case Study Index
Excerpts that lead with the outcome rather than the customer’s biography, filterable by industry — because the reader is scanning for a problem that resembles their own.
Marketing Pages6 blocks134 lines
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Services Page
For a business that sells work rather than licences: three engagements named by situation, and prices in a comparison table rather than a pricing card with a monthly toggle that does not apply.
Marketing Pages7 blocks173 lines
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Integrations Directory
Every connection with its real status on the card — live, beta or planned — because a directory that hides which is which is discovered at exactly the wrong moment.
Marketing Pages6 blocks153 lines
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Integration Detail
One connection, answering the four questions an integration page usually leaves to a support ticket: which records move, which way, how often, and what happens on conflict.
Marketing Pages8 blocks189 lines
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Comparison / Alternatives
The competitor-name landing page, with a section naming where each rival is the better buy — which is what makes the other forty rows believable.
Marketing Pages7 blocks143 lines
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Public Roadmap
Board plus changelog, because a roadmap alone is a promise — the last three releases underneath are what turn the shipped column into something with dates attached.
Marketing Pages6 blocks143 lines
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Webinar / Event
Registration at the top and again at the bottom, with an agenda timed by the minute — so the reader knows what they are getting before handing over an address.
Marketing Pages7 blocks139 lines
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Coming Soon
The shortest page in the catalog, and it still says what the product does — including what it will not do at launch. No countdown, because a clock at zero is worse than no clock.
Marketing Pages4 blocks88 lines
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Community Page
Member counts and reply times on every door, because "join our community" with no number reads as an invitation into an empty room — plus a digest for people who will not install another chat app.
Marketing Pages7 blocks101 lines
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Affiliate Programme
Terms before the application, and a calculator so the reader sees a number rather than doing arithmetic with an ARPU they do not know.
Marketing Pages7 blocks128 lines
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Testimonials Wall
Third-party scores first, because they are the only part of the page the company does not control — and the four-star quotes stay in, because a wall of nothing but fives reads as filtered.
Marketing Pages7 blocks174 lines
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Gallery / Showcase
A switcher rather than an infinite grid: four named views, one visible at a time, so the page weighs one image on load instead of forty.
Marketing Pages7 blocks111 lines
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Developer Portfolio
An engineer’s portfolio that opens on a terminal rather than a gradient, and puts thirty legible lines of real code on the page — because a portfolio that only links to repositories asks the reader to go and judge for themselves, and almost nobody does.
Marketing Pages9 blocks304 lines
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Résumé
A personal site whose home page is the CV itself, printable, so the document that decides whether you get a reply is the one that is actually maintained. Four blocks, and the restraint is the design.
Marketing Pages4 blocks91 lines
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Crypto Exchange Landing
A regulated exchange’s front door: a moving price rail before a word of copy, custody and reserves above the feature grid, and the risk warning as a section rather than as small print.
Marketing Pages10 blocks307 lines
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Markets
The public price screen — sparklines instead of a percentage column, because two assets both up 4% got there differently, and that shape is what a trader is scanning for.
Marketing Pages7 blocks200 lines
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Conference Landing
A conference home page built around a deadline: the price step-up above the hero, the programme extract above the speakers, and tickets as a comparison rather than a plan picker.
Marketing Pages10 blocks294 lines
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Conference Programme
Both days in full, as two grids rather than a day switcher — because this is the page people print, and a tab hides half of it from find-in-page.
Marketing Pages4 blocks263 lines
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Restaurant Landing
Hours, address and phone as a first-class section directly under the hero, then the menu — the two jobs a restaurant site has, in the order visitors actually need them.
Marketing Pages9 blocks236 lines
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Menu
The full bill of fare, typeset with leaders and dietary marks, split into food and drink because a diner reads the two differently. No photography, deliberately.
Marketing Pages5 blocks335 lines
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Table Reservation
Two booking blocks on purpose: four nights with free-slot counts to answer “is there any point”, then the real grid. The cancellation policy is stated before the button, not in the confirmation email.
Marketing Pages6 blocks183 lines
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Property Search
An estate agency home page where search owns the first screen and results are already populated, plus the achieved-against-asking figure most agents will not publish.
Marketing Pages7 blocks183 lines
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Property Detail
A product detail page with different stakes: tenure, council tax, EPC and chain position above the prose, and a description that names a flaw so the rest is believed.
Marketing Pages8 blocks214 lines
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Job Board
A two-sided marketplace where only one side is reading — candidates get the whole page, employers get one section. Every listing carries a real salary range, which is the entire differentiator.
Marketing Pages8 blocks248 lines
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Job Listing
One role, with the four facts a candidate needs before the mission statement and the whole interview process published — stages, hours, and whether the take-home is paid.
Marketing Pages8 blocks229 lines
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Newsletter Landing
The archive is the argument, so it sits above the testimonials, and the three worries about handing over an address are answered as content rather than as small print.
Marketing Pages8 blocks268 lines
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Open Source Project
The install command above the hero, the API in twenty lines, and who funds it said plainly — because “what happens if the sponsors stop” is the question that decides whether a team takes the dependency.
Marketing Pages9 blocks295 lines
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Directory Index
Faceted by pricing model and hosting rather than by category, because the reader already knows the category. Publishes its own removal rate, which is a claim that can be checked.
Marketing Pages8 blocks333 lines
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Directory Listing
One entry, compared against the two obvious alternatives — against the vendor’s interest and exactly in the reader’s. No buy button and no affiliate link, which is what makes the comparison credible.
Marketing Pages9 blocks251 lines
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Streaming Service Landing
The catalogue sells itself: rails second, features far down as objection handling, and a real watch screen on the marketing page instead of a device montage.
Marketing Pages8 blocks257 lines
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Watch
The one page in the catalog whose job is to get out of the way — player, chapters, a searchable transcript, and no comments section, because a thread is a moderation commitment rather than a component.
Marketing Pages5 blocks182 lines
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About Page 02
The founder’s letter instead of the evidence wall: a byline and a dateline, for a company whose best asset is still conviction rather than a six-year record — and it ends on the job board, because /team is linked from job posts more often than from sales decks.
Marketing Pages7 blocks170 lines
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Contact Page 02
Route before you write — three doors, each with the form its sender actually needs: a calendar for a buyer, a structured ticket for a broken import. One textarea costs a round trip.
Marketing Pages6 blocks147 lines
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Team Page 02
The team page that is really a recruiting page: it opens on the trade rather than the faces, and puts a salary band on every role — a board with three bands and one “competitive” teaches the reader which is the bad one.
Marketing Pages7 blocks154 lines
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FAQ Page 02
Objection-ordered and search-free: the questions that lose deals first, hardest at the top, because a search box over eighteen questions implies a list long enough to get lost in — and its empty state reads as “no refund policy”.
Marketing Pages6 blocks215 lines
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Case Study 02
The narrative take, for a study found by search rather than forwarded by a champion: the customer’s sentence first, the numbers last, and the six weeks in the middle where the software was losing to a spreadsheet.
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Case Study Index 02
A results directory rather than a reading list: search the situation, facet by entity count and ledger, and the aggregate claim sits at the bottom underneath the thirty-four rows it was computed from.
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Services Page 02
One productised engagement with the price in the first screen and no mandatory call — a fixed price behind a scoping call is consulting with extra steps. Includes the paragraph naming when it is the wrong shape.
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Integrations Index 02
Search-first, with facet counts including the zeroes — nobody browses an integration directory, and “Payroll (0)” answers the question inside the list the reader is already looking at.
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Integration Detail 02
The setup guide, not the pitch: what moves and which way, then a five-step wizard — written for the person turning the connector on rather than the one deciding to buy it.
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Alternatives Page 02
One rival, head to head, for a reader who already owns the competitor — so the argument is what a migration costs, and the page opens by telling roughly a third of its readers to stay where they are.
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Roadmap Page 02
Themes and refusals, no quarters — four problems stated as problems, plus the four things we have decided never to build, which is the section that takes nerve and the one customers actually need.
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Webinar Page 02
The replay, ungated, for the traffic that arrives months after the event — the gate moves to the transcript and the template, where it is a trade rather than a toll.
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Coming Soon 02
A referral queue with a real position: three places per invite, forty admitted a week, and the admission ceiling on the page rather than in the confirmation email — otherwise it is a dark pattern with a progress bar.
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Community Page 02
The calendar is the community: the next session bookable in the first screen, the month underneath, and the chat links demoted to a strip — an idle Slack is a worse first impression than a half-full calendar.
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Affiliate Page 02
Proof before arithmetic — what four named partners actually earned last quarter, including the one for whom it is not working, and no calculator anywhere. A slider shows what you could earn from numbers you picked yourself.
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Testimonials Wall 02
Segmented by who is talking rather than sorted by score, because a wall of forty quotes is uniformly impressive and uniformly irrelevant — with the full rating spread underneath, ones included.
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Gallery Page 02
The whole catalogue at once, filterable, with the total stated up front — the opposite trade to the switcher, and it honestly costs ninety images on load rather than one.
Marketing Pages7 blocks209 lines