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Webinar Page 02

The replay, ungated, for the traffic that arrives months after the event — the gate moves to the transcript and the template, where it is a trade rather than a toll.

Take 2 of 27 blocks192 lineslucide-reactAdded 13 Sept 2026

What's included

  • app/webinar-page-02.tsx
  • 7 blocks it is built from, installed with it
  • Needs lucide-react

Works with

  • React
  • Next.js
  • Tailwind CSS
  • TypeScript

npx hoverlab add webinar-page-02

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

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Preview

Acme
Recorded 12 November 2025 · 52 minutes

Closing eleven entities in four days

The full recording, no registration. A controller, a CFO and one of our founders, including the twenty-minute Q&A and the part where our own software is losing to a spreadsheet.

Play the recordingRead the Q&A instead

What is in it

Timestamped, because almost nobody watches fifty-two minutes and the second chapter is the one most people came for.

00:00 – 06:12

Why multi-entity close breaks at eleven entities and not at ten

The threshold is not size, it is the point at which one person stops being able to hold the whole reconciliation in their head. Priya walks through the 340-tab workbook that ran Meridian for six years and identifies the exact three tabs that made it unmaintainable.

  • Skip to 04:30 for the workbook itself
  • The three-tab diagnosis is at 05:48

06:12 – 22:40

Writing match rules that survive an auditor

The longest chapter and the reason most people are here. Live rule-writing against a real ledger, including two rules that turn out to be wrong and the exception queue catching them. Nothing here is pre-baked; the 71-percent number on screen at 14:02 is what it actually was.

  • Live rule editing from 09:15
  • The two wrong rules: 14:02 and 17:36

22:40 – 31:05

The parallel month, and why cutting it is a mistake

Tobias makes the case for running both systems for one close, which is the advice most people in the chat disagreed with at the time. He also names what it costs: roughly two extra days of controller time.

  • The disagreement starts at 24:10
  • Cost breakdown at 28:55

31:05 – 52:18

Live Q&A

Twenty-one minutes, thirty-four questions, and the answers are transcribed further down this page because this chapter is the most useful and the least watchable part of the recording.

  • Transcribed in full below
  • Three questions we could not answer live are answered there too

Three clips

The moments worth sending to a colleague

Each under three minutes and each survives being watched without context — which is the only test that matters for a clip someone pastes into Slack.

The live Q&A, in text

Thirty-four questions were asked; these are the six that came up more than once. Two answers correct what was said live, and both corrections are marked.

Does this work if our entities are on different ledgers?
Yes, and about a fifth of customers are in that position — typically NetSuite for the group and Xero for two acquisitions nobody has migrated. Rules are written once and reference a normalised line, so they do not care which ledger it came from.
What happens to rules when the chart of accounts changes?
A rule referencing a deleted account is suspended rather than silently skipped, and it appears in the exception queue with the reason. This was asked three times in the chat and the answer live was slightly wrong — it suspends, it does not fail the sync.
How long before we see 90 percent?
Twelve weeks is the median, and week six is typically in the sixties. If your data has a lot of supplier trading-name variance it is faster, because that is the pattern the structural rules handle best.
Can auditors see how a match was decided?
They can see which rule fired and what it matched on. A plain-language explanation is being built and is not shipped — asked at 44:10, and the honest answer then and now is that a rule id is not good enough.
Is the rule editor available on every plan?
Yes, all plans, and it is not an add-on. This is a deliberate difference from at least one competitor where rule changes go through a support ticket.
What was the actual cost of the parallel month?
Two days of controller time at Meridian and three at Northwind. Both said it was worth it; Tobias makes the case at 28:55 and is more convincing than we are.

The rule-writing template and the full transcript

The seventeen-rule starting set Priya used, as a file, plus the complete 52-minute transcript. This is the one thing on the page that asks for an email address.

Two files, one email, and you are not subscribed to anything by submitting this.

The real page, rendered in your current theme — every section below is a live block, not a screenshot.

The other take

Same page type, different bet about what the reader came for. Neither is the “correct” one — pick the layout whose opening section matches the question your visitors arrive with.

Take 1 of 2
Open the full page for this page

Webinar / Event

Registration at the top and again at the bottom, with an agenda timed by the minute — so the reader knows what they are getting before handing over an address.

Marketing Pages7 blocks139 lines

Built from

All blocks
  1. Responsive NavbarBrand, links and CTAs with a mobile panel that unmounts when closed — so its links are never tabbable while invisible — plus escape-to-close and focus return.
  2. Full-Bleed Media HeroCopy over your own image or video, with a graded scrim and deliberately fixed light-on-dark text — because the background is a photograph in both themes, so flipping the copy would break it.
  3. Alternating Feature RowsA full row per feature with the media side flipping each time, so the eye re-enters the page instead of skimming a stack of identical blocks.
  4. Video Testimonial CardsPoster tiles linking out to recordings, each with a pull-quote that has to land for the majority who never press play, and a drawn placeholder until you supply a still.
  5. Open FAQ GridEvery answer rendered and visible in a two-column description list — the FAQ shape for a marketing page, where collapsed text is text a search engine will not quote.
  6. Newsletter Capture BandEmail capture with a four-state submission machine and an aria-live status line, so the outcome is announced and not just shown.
  7. Minimal Footer BarOne row — brand, a handful of links, socials, copyright — for a site where a five-column footer would be whitespace pretending to be structure.

Only want one section? Open it and copy that block instead — browse Navigation.

Source

app/webinar-page-02.tsx
/**
 * The webinar page, take 02 — the replay, after the event.
 *
 *   player      watch it now, no form in the way
 *   chapters    what is in it, timestamped, so a skim is possible
 *   clips       the three moments worth sending to a colleague
 *   questions   what was asked live, answered in text
 *   resources   the one thing that does ask for an address
 *
 * Take 01 sells a live event: registration at the top and again at the
 * bottom, an agenda timed by the minute, and the speakers' faces to justify
 * the hour. Every element of it is arguing for a commitment at a specific
 * future time.
 *
 * The problem is that a webinar page outlives its webinar by years. Most of
 * its lifetime traffic arrives after the date, from search, and take 01
 * greets that visitor with a registration form for an event that already
 * happened — the single commonest failure in this page type. Teams paper
 * over it by swapping the button for "watch the recording" behind the same
 * gate, which converts worse than either option honestly chosen.
 *
 * So this take assumes the event is over and the recording is the product.
 * The video is ungated and first, because a gate in front of content that
 * is already on YouTube trades a real audience for a worse one. The gate
 * moves to the resources at the end — the template and the transcript — where
 * it is asking for an address in exchange for something the reader cannot
 * get elsewhere, which is a trade rather than a toll.
 *
 * The live Q&A is transcribed rather than left in the recording. It is
 * usually the most useful twenty minutes and the least watchable, and as
 * text it is also the part that ranks.
 */

import * as React from 'react'
import { NavbarSimple } from '@/components/navbar-simple'
import { HeroMediaOverlay } from '@/components/hero-media-overlay'
import { FeatureRows } from '@/components/feature-rows'
import { TestimonialVideo } from '@/components/testimonial-video'
import { FaqGrid } from '@/components/faq-grid'
import { NewsletterSignup } from '@/components/newsletter-signup'
import { FooterMinimal } from '@/components/footer-minimal'

const CHAPTERS = [
  {
    eyebrow: '00:00 – 06:12',
    title: 'Why multi-entity close breaks at eleven entities and not at ten',
    body: 'The threshold is not size, it is the point at which one person stops being able to hold the whole reconciliation in their head. Priya walks through the 340-tab workbook that ran Meridian for six years and identifies the exact three tabs that made it unmaintainable.',
    bullets: ['Skip to 04:30 for the workbook itself', 'The three-tab diagnosis is at 05:48'],
  },
  {
    eyebrow: '06:12 – 22:40',
    title: 'Writing match rules that survive an auditor',
    body: 'The longest chapter and the reason most people are here. Live rule-writing against a real ledger, including two rules that turn out to be wrong and the exception queue catching them. Nothing here is pre-baked; the 71-percent number on screen at 14:02 is what it actually was.',
    bullets: ['Live rule editing from 09:15', 'The two wrong rules: 14:02 and 17:36'],
  },
  {
    eyebrow: '22:40 – 31:05',
    title: 'The parallel month, and why cutting it is a mistake',
    body: 'Tobias makes the case for running both systems for one close, which is the advice most people in the chat disagreed with at the time. He also names what it costs: roughly two extra days of controller time.',
    bullets: ['The disagreement starts at 24:10', 'Cost breakdown at 28:55'],
  },
  {
    eyebrow: '31:05 – 52:18',
    title: 'Live Q&A',
    body: 'Twenty-one minutes, thirty-four questions, and the answers are transcribed further down this page because this chapter is the most useful and the least watchable part of the recording.',
    bullets: ['Transcribed in full below', 'Three questions we could not answer live are answered there too'],
  },
]

const CLIPS = [
  {
    name: 'Priya Raman',
    role: 'Financial Controller',
    company: 'Meridian Foods',
    pullQuote: 'Week six was the week I nearly stopped. The software was matching 71 percent and my spreadsheet was matching 96.',
    duration: '2:14',
  },
  {
    name: 'Tobias Lund',
    role: 'CFO',
    company: 'Northwind Logistics',
    pullQuote: 'The parallel month found nine rules that had been quietly wrong for two years. A straight cutover would have inherited all nine.',
    duration: '1:48',
  },
  {
    name: 'Dana Okonkwo',
    role: 'Co-founder',
    company: 'Acme',
    pullQuote: 'If your close is under four days already, we will make it slower for about a quarter. That is a real thing and we should say it out loud.',
    duration: '1:02',
  },
]

const QA = [
  {
    question: 'Does this work if our entities are on different ledgers?',
    answer:
      'Yes, and about a fifth of customers are in that position — typically NetSuite for the group and Xero for two acquisitions nobody has migrated. Rules are written once and reference a normalised line, so they do not care which ledger it came from.',
  },
  {
    question: 'What happens to rules when the chart of accounts changes?',
    answer:
      'A rule referencing a deleted account is suspended rather than silently skipped, and it appears in the exception queue with the reason. This was asked three times in the chat and the answer live was slightly wrong — it suspends, it does not fail the sync.',
  },
  {
    question: 'How long before we see 90 percent?',
    answer:
      'Twelve weeks is the median, and week six is typically in the sixties. If your data has a lot of supplier trading-name variance it is faster, because that is the pattern the structural rules handle best.',
  },
  {
    question: 'Can auditors see how a match was decided?',
    answer:
      'They can see which rule fired and what it matched on. A plain-language explanation is being built and is not shipped — asked at 44:10, and the honest answer then and now is that a rule id is not good enough.',
  },
  {
    question: 'Is the rule editor available on every plan?',
    answer:
      'Yes, all plans, and it is not an add-on. This is a deliberate difference from at least one competitor where rule changes go through a support ticket.',
  },
  {
    question: 'What was the actual cost of the parallel month?',
    answer:
      'Two days of controller time at Meridian and three at Northwind. Both said it was worth it; Tobias makes the case at 28:55 and is more convincing than we are.',
  },
]

export default function WebinarPage02() {
  return (
    <div className="min-h-screen bg-background text-foreground">
      <NavbarSimple brand="Acme" activeLabel="Resources" ctaLabel="Get the template" ctaHref="#webinar-page-02-resources" />

      <main>
        {/*
          Ungated and first. Most of this page's lifetime traffic arrives
          months after the event; greeting it with a registration form for a
          date that has passed is the commonest failure in this page type,
          and a gate in front of a recording that is already on YouTube
          trades a real audience for a worse one.
        */}
        <HeroMediaOverlay
          eyebrow="Recorded 12 November 2025 · 52 minutes"
          heading="Closing eleven entities in four days"
          subheading="The full recording, no registration. A controller, a CFO and one of our founders, including the twenty-minute Q&A and the part where our own software is losing to a spreadsheet."
          primaryLabel="Play the recording"
          primaryHref="#webinar-page-02-chapters"
          secondaryLabel="Read the Q&A instead"
          secondaryHref="#webinar-page-02-qa"
        />

        <div id="webinar-page-02-chapters">
          <FeatureRows
            heading="What is in it"
            subheading="Timestamped, because almost nobody watches fifty-two minutes and the second chapter is the one most people came for."
            rows={CHAPTERS}
          />
        </div>

        <TestimonialVideo
          eyebrow="Three clips"
          heading="The moments worth sending to a colleague"
          subheading="Each under three minutes and each survives being watched without context — which is the only test that matters for a clip someone pastes into Slack."
          testimonials={CLIPS}
        />

        <div id="webinar-page-02-qa">
          <FaqGrid
            heading="The live Q&A, in text"
            subheading="Thirty-four questions were asked; these are the six that came up more than once. Two answers correct what was said live, and both corrections are marked."
            items={QA}
          />
        </div>

        {/*
          The gate, and the only one on the page. It asks for an address in
          exchange for something the reader cannot get elsewhere, which is a
          trade — unlike a gate in front of the video, which is a toll.
        */}
        <div id="webinar-page-02-resources">
          <NewsletterSignup
            heading="The rule-writing template and the full transcript"
            subheading="The seventeen-rule starting set Priya used, as a file, plus the complete 52-minute transcript. This is the one thing on the page that asks for an email address."
            ctaLabel="Send me both"
            note="Two files, one email, and you are not subscribed to anything by submitting this."
          />
        </div>
      </main>

      <FooterMinimal brand="Acme" />
    </div>
  )
}

How to use it

  1. 1. Copy each of the 7 blocks above into components/ — each block page has its own copy button.
  2. 2. Drop this file at app/webinar-page-02.tsx. The imports already point at @/components/…, so they resolve with no edits.
  3. 3. Delete the sections you do not want. Every block takes props, so the copy changes without the layout moving.

For AI

The component, its props, the design tokens it expects and the command that installs it — as one prompt. Paste it into Claude, Cursor, v0 or ChatGPT and what they build around it will match the rest of the catalog instead of inventing its own system.

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Comparison / Alternatives
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Watch
The one page in the catalog whose job is to get out of the way — player, chapters, a searchable transcript, and no comments section, because a thread is a moderation commitment rather than a component.
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About Page 02
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Contact Page 02
Route before you write — three doors, each with the form its sender actually needs: a calendar for a buyer, a structured ticket for a broken import. One textarea costs a round trip.
Marketing Pages6 blocks147 lines
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Team Page 02
The team page that is really a recruiting page: it opens on the trade rather than the faces, and puts a salary band on every role — a board with three bands and one “competitive” teaches the reader which is the bad one.
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FAQ Page 02
Objection-ordered and search-free: the questions that lose deals first, hardest at the top, because a search box over eighteen questions implies a list long enough to get lost in — and its empty state reads as “no refund policy”.
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Case Study 02
The narrative take, for a study found by search rather than forwarded by a champion: the customer’s sentence first, the numbers last, and the six weeks in the middle where the software was losing to a spreadsheet.
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Case Study Index 02
A results directory rather than a reading list: search the situation, facet by entity count and ledger, and the aggregate claim sits at the bottom underneath the thirty-four rows it was computed from.
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Services Page 02
One productised engagement with the price in the first screen and no mandatory call — a fixed price behind a scoping call is consulting with extra steps. Includes the paragraph naming when it is the wrong shape.
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Integrations Index 02
Search-first, with facet counts including the zeroes — nobody browses an integration directory, and “Payroll (0)” answers the question inside the list the reader is already looking at.
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Integration Detail 02
The setup guide, not the pitch: what moves and which way, then a five-step wizard — written for the person turning the connector on rather than the one deciding to buy it.
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Alternatives Page 02
One rival, head to head, for a reader who already owns the competitor — so the argument is what a migration costs, and the page opens by telling roughly a third of its readers to stay where they are.
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Roadmap Page 02
Themes and refusals, no quarters — four problems stated as problems, plus the four things we have decided never to build, which is the section that takes nerve and the one customers actually need.
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Coming Soon 02
A referral queue with a real position: three places per invite, forty admitted a week, and the admission ceiling on the page rather than in the confirmation email — otherwise it is a dark pattern with a progress bar.
Marketing Pages5 blocks116 lines
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Community Page 02
The calendar is the community: the next session bookable in the first screen, the month underneath, and the chat links demoted to a strip — an idle Slack is a worse first impression than a half-full calendar.
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Affiliate Page 02
Proof before arithmetic — what four named partners actually earned last quarter, including the one for whom it is not working, and no calculator anywhere. A slider shows what you could earn from numbers you picked yourself.
Marketing Pages7 blocks212 lines
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Testimonials Wall 02
Segmented by who is talking rather than sorted by score, because a wall of forty quotes is uniformly impressive and uniformly irrelevant — with the full rating spread underneath, ones included.
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Gallery Page 02
The whole catalogue at once, filterable, with the total stated up front — the opposite trade to the switcher, and it honestly costs ninety images on load rather than one.
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Portfolio Index 02
One project per screen, four in total, each naming the constraint it worked around — nobody reads four case studies, and the constraint is the only sentence a competitor cannot copy.
Marketing Pages7 blocks169 lines