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Menu

The full bill of fare, typeset with leaders and dietary marks, split into food and drink because a diner reads the two differently. No photography, deliberately.

5 blocks335 lineslucide-reactAdded 14 Sept 2026

What's included

  • app/menu-page.tsx
  • 5 blocks it is built from, installed with it
  • Needs lucide-react

Works with

  • React
  • Next.js
  • Tailwind CSS
  • TypeScript

npx hoverlab add menu-page

Or over MCP, from your editor's agent — no account needed.

License

Free to read, copy and install, for personal and non-commercial projects. Shipping it in client work or a paid product needs Pro ($79 once). The source lands in your repo and stops being ours — no attribution, nothing to upgrade.

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Preview

Dinner

Wednesday to Sunday, six until ten, kitchen closes at half past nine. One menu, changed when the produce changes rather than on a schedule — which is why there is no printed copy and this page is the only one.

To begin

Served until 3pm on Sundays

  • Devilled eggs, brown crab, lovage(gf) (s)

    9

    Six halves. The crab is picked here on the morning it arrives.

  • Bread and cultured butter(v)

    5

    Sourdough from the Tuesday bake, salted butter churned in house.

  • Chicory, pear, hazelnut, aged ewe’s cheese(v) (gf) (n)

    11

    Bitter, sweet, salt. The pears are from a single orchard in Herefordshire.

  • Potted shrimp on toast(s)

    12

    Morecambe Bay brown shrimp, mace and cayenne, clarified butter.

  • Leeks, burnt cream, sherry vinegar(v) (gf)

    10

    Charred whole over embers, then dressed while still hot.

Larger

All served with greens; potatoes are £5 and worth it

  • Hogget shoulder for two, anchovy and rosemary(gf)

    58

    Four hours in the wood oven, carved at the table. Comes with greens and dripping potatoes.

  • Whole plaice, brown butter, capers, sea beet(gf)

    28

    On the bone. Ask and we will take it off for you.

  • Barley, wild mushroom, pickled walnut, curd(v) (n)

    21

    The mushrooms change weekly; ask what came in.

  • Dry-aged rib chop, bone marrow butter(gf)

    market price

    Thirty-five days on the bone. Priced by weight on the day.

  • Salt-baked celeriac, hazelnut picada, sprouting broccoli(ve) (df) (n)

    19

    Ninety minutes in a salt crust, cracked open in the dining room.

To finish

Cheese £4 a cut, £14 for four, from Bath Soft and Neal’s Yard

  • Burnt honey and thyme tart(v)

    10

    Crème fraîche. The honey is from the roof of the building next door.

  • Quince, brown sugar, oat cream(ve) (df)

    9

    Poached slowly until it goes the colour of a penny.

  • Salted caramel and malt ice cream(v) (gf)

    5 / 8 / 10

    One scoop, two scoops, or three if the table is sharing.

  • Chocolate, olive oil, sea salt(v) (gf)

    9

    Made in the morning, set by service. When it is gone it is gone.

(gf)
Gluten free
(s)
Contains shellfish
(v)
Vegetarian
(n)
Contains nuts
(ve)
Vegan
(df)
Dairy free

Please tell us about allergies before you order — we cook in one kitchen and cannot promise any dish is free of a trace. A discretionary 12.5% service charge is added to tables of six or more and goes to the people who served you.

To drink

A short list, mostly from within a day’s drive, and priced so the second bottle is not a decision. Corkage is £18 on Wednesdays and Thursdays.

By the glass

125ml / 175ml / bottle

  • Bacchus, Dunleavy Vineyards, Somerset 2024(ve)

    7 / 9 / 34

    Elderflower and green apple. Grown eleven miles from this room.

  • Gamay, Domaine Dupré, Beaujolais 2023(ve)

    8 / 11 / 42

    Chilled, light, and the answer to most of the food on the left.

  • Nebbiolo, Produttori del Barbaresco 2020

    12 / 16 / 62

    For the hogget, or the rib chop, or both.

  • Pét-nat, Offbeat Wines, Wiltshire 2024(ve)

    9 / — / 44

    Cloudy, dry, faintly of cider. The one the staff drink.

Beer, cider and no alcohol

The alcohol-free list is a real list and not one token bottle

  • Lost & Grounded Keller Pils, Bristol

    6

    330ml, 4.8%

  • Wilding Cider, Somerset

    9

    375ml bottle, 6.5%, bone dry

  • Small Beer Session Pale, 2.1%

    5

    Brewed to be low, not de-alcoholised afterwards.

  • Æcorn Aromatic, verjuice and gentian

    7

    Bitter, not sweet. Served with soda and a twist.

  • Ballymaloe apple and elderflower soda

    4

    Made in house, no added sugar.

(ve)
Vegan

Wines by the glass are poured to line from a measure at the pass, and we will always let you taste before the bottle is finished. The alcohol-free list is a proper list — we got tired of restaurants offering one sad bottle of grape juice.

Before you order

Allergies, diets and the practical things

Allergies

Can you cook around a severe allergy?

Usually, and we would rather know when you book than when you sit down. We cook in one small kitchen with shared equipment, so we cannot promise any dish is free of a trace of anything — we will tell you honestly which dishes we are confident about and which we are not.

What do the letters after each dish mean?

They are at the foot of the menu: (v) vegetarian, (ve) vegan, (gf) gluten free, (df) dairy free, (n) contains nuts, (s) contains shellfish. They describe the dish as written — several can be changed, so ask.

Is the kitchen nut free?

No. We use hazelnuts and walnuts most weeks and they are stored and prepared in the same room. If that is a problem we will say so when you book rather than let you find out on the night.

Dietary requirements

Is there always a vegan option?

At every course, and it is a dish rather than a substitution — the salt-baked celeriac is the one the kitchen is proudest of this month. We do not do a separate vegan menu because it always ends up being the shorter one.

Can you do a gluten-free version of the bread?

No, and we would rather say so than serve a bad one. Most of the rest of the menu is gluten free as written; the marks on the menu are accurate.

Practicalities

Is there a set lunch?

Sundays only — two courses £26, three for £32, from noon until half past three. It is drawn from the same menu, not a cheaper one, and the hogget is on it most weeks.

Can I bring my own wine?

Wednesdays and Thursdays, £18 corkage a bottle, two bottles a table. Not on Friday or Saturday, when we need the table turn and the list to pay for itself.

Do you add a service charge?

A discretionary 12.5% on tables of six or more. It goes to the people who served you and is split evenly with the kitchen, which is not the industry norm. Ask us to remove it and we will, without a conversation about it.

How often does the menu change?

When the produce does, which in practice is most Wednesdays. This page is the menu — there is no printed one — so what you are reading now is what the kitchen is working from tonight.

Book a table

Thirty-eight covers and one sitting a night, so weekends go about ten days ahead. Wednesdays are usually free at short notice and are the better meal.

  • Tell us about allergies when you book, not on the night
  • Cancel free up to 24 hours before
  • Corkage £18 on Wednesdays and Thursdays

The real page, rendered in your current theme — every section below is a live block, not a screenshot.

Built from

All blocks
  1. Responsive NavbarBrand, links and CTAs with a mobile panel that unmounts when closed — so its links are never tabbable while invisible — plus escape-to-close and focus return.
  2. Menu Course ListA restaurant menu typeset as a bill of fare rather than a product grid — dotted leaders to the price, dietary marks as abbreviations with a key, and prices as strings so “market price” still fits.
  3. FAQ Grouped by TopicAnchor-linked topic pills over per-topic details groups with the first answer open — for the FAQ that outgrew a single list, working with JavaScript disabled.
  4. Closing CTA PanelA rounded gradient panel that restates the offer for the reader who scrolled past everything — heading left, both CTAs right, reassurance points underneath.
  5. Minimal Footer BarOne row — brand, a handful of links, socials, copyright — for a site where a five-column footer would be whitespace pretending to be structure.

Only want one section? Open it and copy that block instead — browse Navigation.

Shipped in these templates

Want the whole project rather than this one screen? A template ships every route, the theme tokens and the layout.

Source

app/menu-page.tsx
/**
 * /menu — the whole bill of fare, and the page the site exists for.
 *
 *   food       three courses, typeset
 *   wine       a separate list, because it is priced by the glass and bottle
 *   answers    allergens, dietary requirements, the set lunch, corkage
 *   book       the table
 *
 * TWO <MenuCourseList>s RATHER THAN ONE WITH SIX COURSES. Food and drink
 * are read differently: a diner reads the food list once, top to bottom,
 * choosing three things; they read the wine list by price and by colour,
 * scanning a column. Splitting them lets the wine list carry its own
 * standfirst about corkage and its own two-price format ("9 / 34") without
 * that convention leaking into the food, where it would read as an error.
 *
 * The two lists also need distinct headings for a reason that is not
 * aesthetic — <MenuCourseList>'s section label is derived from its heading,
 * so two identically headed menus on one page would announce the second as
 * the first. Same class of duplicate-id problem the catalog hits every time
 * a block is used twice; here it is solved by the content being genuinely
 * different rather than by a prop.
 *
 * NO PHOTOGRAPHY ON THIS PAGE AND THAT IS A DECISION. A photograph of one
 * dish sets an expectation about plating that a kitchen changing its menu
 * weekly cannot meet, and a grid of twelve makes the page take four seconds
 * to load on the phone of someone standing outside deciding whether to come
 * in. The words are the product.
 *
 * <FaqCategorized> RATHER THAN <FaqAccordion>: the questions fall into three
 * genuinely separate groups — allergies, dietary requirements, and the
 * practical stuff about lunch and corkage — and a diner with a nut allergy
 * should not have to read about corkage to find their answer.
 *
 * Anchors are prefixed `mn-`.
 */

import * as React from 'react'
import { NavbarSimple } from '@/components/navbar-simple'
import { MenuCourseList } from '@/components/menu-course-list'
import { FaqCategorized } from '@/components/faq-categorized'
import { CtaSplitPanel } from '@/components/cta-split-panel'
import { FooterMinimal } from '@/components/footer-minimal'

const FOOD = [
  {
    name: 'To begin',
    note: 'Served until 3pm on Sundays',
    dishes: [
      {
        name: 'Devilled eggs, brown crab, lovage',
        description: 'Six halves. The crab is picked here on the morning it arrives.',
        price: '9',
        marks: ['gf', 's'],
      },
      {
        name: 'Bread and cultured butter',
        description: 'Sourdough from the Tuesday bake, salted butter churned in house.',
        price: '5',
        marks: ['v'],
      },
      {
        name: 'Chicory, pear, hazelnut, aged ewe’s cheese',
        description: 'Bitter, sweet, salt. The pears are from a single orchard in Herefordshire.',
        price: '11',
        marks: ['v', 'gf', 'n'],
      },
      {
        name: 'Potted shrimp on toast',
        description: 'Morecambe Bay brown shrimp, mace and cayenne, clarified butter.',
        price: '12',
        marks: ['s'],
      },
      {
        name: 'Leeks, burnt cream, sherry vinegar',
        description: 'Charred whole over embers, then dressed while still hot.',
        price: '10',
        marks: ['v', 'gf'],
      },
    ],
  },
  {
    name: 'Larger',
    note: 'All served with greens; potatoes are £5 and worth it',
    dishes: [
      {
        name: 'Hogget shoulder for two, anchovy and rosemary',
        description:
          'Four hours in the wood oven, carved at the table. Comes with greens and dripping potatoes.',
        price: '58',
        marks: ['gf'],
        signature: true,
      },
      {
        name: 'Whole plaice, brown butter, capers, sea beet',
        description: 'On the bone. Ask and we will take it off for you.',
        price: '28',
        marks: ['gf'],
      },
      {
        name: 'Barley, wild mushroom, pickled walnut, curd',
        description: 'The mushrooms change weekly; ask what came in.',
        price: '21',
        marks: ['v', 'n'],
      },
      {
        name: 'Dry-aged rib chop, bone marrow butter',
        description: 'Thirty-five days on the bone. Priced by weight on the day.',
        price: 'market price',
        marks: ['gf'],
      },
      {
        name: 'Salt-baked celeriac, hazelnut picada, sprouting broccoli',
        description: 'Ninety minutes in a salt crust, cracked open in the dining room.',
        price: '19',
        marks: ['ve', 'df', 'n'],
      },
    ],
  },
  {
    name: 'To finish',
    note: 'Cheese £4 a cut, £14 for four, from Bath Soft and Neal’s Yard',
    dishes: [
      {
        name: 'Burnt honey and thyme tart',
        description: 'Crème fraîche. The honey is from the roof of the building next door.',
        price: '10',
        marks: ['v'],
      },
      {
        name: 'Quince, brown sugar, oat cream',
        description: 'Poached slowly until it goes the colour of a penny.',
        price: '9',
        marks: ['ve', 'df'],
      },
      {
        name: 'Salted caramel and malt ice cream',
        description: 'One scoop, two scoops, or three if the table is sharing.',
        price: '5 / 8 / 10',
        marks: ['v', 'gf'],
      },
      {
        name: 'Chocolate, olive oil, sea salt',
        description: 'Made in the morning, set by service. When it is gone it is gone.',
        price: '9',
        marks: ['v', 'gf'],
      },
    ],
  },
]

const DRINK = [
  {
    name: 'By the glass',
    note: '125ml / 175ml / bottle',
    dishes: [
      {
        name: 'Bacchus, Dunleavy Vineyards, Somerset 2024',
        description: 'Elderflower and green apple. Grown eleven miles from this room.',
        price: '7 / 9 / 34',
        marks: ['ve'],
      },
      {
        name: 'Gamay, Domaine Dupré, Beaujolais 2023',
        description: 'Chilled, light, and the answer to most of the food on the left.',
        price: '8 / 11 / 42',
        marks: ['ve'],
      },
      {
        name: 'Nebbiolo, Produttori del Barbaresco 2020',
        description: 'For the hogget, or the rib chop, or both.',
        price: '12 / 16 / 62',
      },
      {
        name: 'Pét-nat, Offbeat Wines, Wiltshire 2024',
        description: 'Cloudy, dry, faintly of cider. The one the staff drink.',
        price: '9 / — / 44',
        marks: ['ve'],
      },
    ],
  },
  {
    name: 'Beer, cider and no alcohol',
    note: 'The alcohol-free list is a real list and not one token bottle',
    dishes: [
      { name: 'Lost & Grounded Keller Pils, Bristol', description: '330ml, 4.8%', price: '6' },
      { name: 'Wilding Cider, Somerset', description: '375ml bottle, 6.5%, bone dry', price: '9' },
      {
        name: 'Small Beer Session Pale, 2.1%',
        description: 'Brewed to be low, not de-alcoholised afterwards.',
        price: '5',
      },
      {
        name: 'Æcorn Aromatic, verjuice and gentian',
        description: 'Bitter, not sweet. Served with soda and a twist.',
        price: '7',
      },
      {
        name: 'Ballymaloe apple and elderflower soda',
        description: 'Made in house, no added sugar.',
        price: '4',
      },
    ],
  },
]

const QUESTIONS = [
  {
    name: 'Allergies',
    questions: [
      {
        question: 'Can you cook around a severe allergy?',
        answer:
          'Usually, and we would rather know when you book than when you sit down. We cook in one small kitchen with shared equipment, so we cannot promise any dish is free of a trace of anything — we will tell you honestly which dishes we are confident about and which we are not.',
      },
      {
        question: 'What do the letters after each dish mean?',
        answer:
          'They are at the foot of the menu: (v) vegetarian, (ve) vegan, (gf) gluten free, (df) dairy free, (n) contains nuts, (s) contains shellfish. They describe the dish as written — several can be changed, so ask.',
      },
      {
        question: 'Is the kitchen nut free?',
        answer:
          'No. We use hazelnuts and walnuts most weeks and they are stored and prepared in the same room. If that is a problem we will say so when you book rather than let you find out on the night.',
      },
    ],
  },
  {
    name: 'Dietary requirements',
    questions: [
      {
        question: 'Is there always a vegan option?',
        answer:
          'At every course, and it is a dish rather than a substitution — the salt-baked celeriac is the one the kitchen is proudest of this month. We do not do a separate vegan menu because it always ends up being the shorter one.',
      },
      {
        question: 'Can you do a gluten-free version of the bread?',
        answer:
          'No, and we would rather say so than serve a bad one. Most of the rest of the menu is gluten free as written; the marks on the menu are accurate.',
      },
    ],
  },
  {
    name: 'Practicalities',
    questions: [
      {
        question: 'Is there a set lunch?',
        answer:
          'Sundays only — two courses £26, three for £32, from noon until half past three. It is drawn from the same menu, not a cheaper one, and the hogget is on it most weeks.',
      },
      {
        question: 'Can I bring my own wine?',
        answer:
          'Wednesdays and Thursdays, £18 corkage a bottle, two bottles a table. Not on Friday or Saturday, when we need the table turn and the list to pay for itself.',
      },
      {
        question: 'Do you add a service charge?',
        answer:
          'A discretionary 12.5% on tables of six or more. It goes to the people who served you and is split evenly with the kitchen, which is not the industry norm. Ask us to remove it and we will, without a conversation about it.',
      },
      {
        question: 'How often does the menu change?',
        answer:
          'When the produce does, which in practice is most Wednesdays. This page is the menu — there is no printed one — so what you are reading now is what the kitchen is working from tonight.',
      },
    ],
  },
]

export default function MenuPage() {
  return (
    <div className="min-h-screen bg-background text-foreground">
      <NavbarSimple
        brand="Quay & Larder"
        links={[
          { label: 'Menu', href: '#mn-food' },
          { label: 'Wine', href: '#mn-drink' },
          { label: 'Find us', href: '#' },
        ]}
        activeLabel="Menu"
        ctaLabel="Book a table"
        ctaHref="#mn-book"
      />

      <main>
        <div id="mn-food">
          <MenuCourseList
            heading="Dinner"
            standfirst="Wednesday to Sunday, six until ten, kitchen closes at half past nine. One menu, changed when the produce changes rather than on a schedule — which is why there is no printed copy and this page is the only one."
            courses={FOOD}
          />
        </div>

        <div id="mn-drink">
          <MenuCourseList
            heading="To drink"
            standfirst="A short list, mostly from within a day’s drive, and priced so the second bottle is not a decision. Corkage is £18 on Wednesdays and Thursdays."
            courses={DRINK}
            footnote="Wines by the glass are poured to line from a measure at the pass, and we will always let you taste before the bottle is finished. The alcohol-free list is a proper list — we got tired of restaurants offering one sad bottle of grape juice."
          />
        </div>

        <FaqCategorized
          eyebrow="Before you order"
          heading="Allergies, diets and the practical things"
          topics={QUESTIONS}
        />

        <div id="mn-book">
          <CtaSplitPanel
            heading="Book a table"
            supporting="Thirty-eight covers and one sitting a night, so weekends go about ten days ahead. Wednesdays are usually free at short notice and are the better meal."
            primaryLabel="Check availability"
            secondaryLabel="Call 0117 946 2210"
            reassurance={[
              { text: 'Tell us about allergies when you book, not on the night' },
              { text: 'Cancel free up to 24 hours before' },
              { text: 'Corkage £18 on Wednesdays and Thursdays' },
            ]}
          />
        </div>
      </main>

      <FooterMinimal
        brand="Quay & Larder"
        links={[
          { label: 'Menu', href: '#mn-food' },
          { label: 'Wine', href: '#mn-drink' },
          { label: 'Book', href: '#mn-book' },
          { label: 'Gift vouchers', href: '#' },
        ]}
      />
    </div>
  )
}

How to use it

  1. 1. Copy each of the 5 blocks above into components/ — each block page has its own copy button.
  2. 2. Drop this file at app/menu-page.tsx. The imports already point at @/components/…, so they resolve with no edits.
  3. 3. Delete the sections you do not want. Every block takes props, so the copy changes without the layout moving.

For AI

The component, its props, the design tokens it expects and the command that installs it — as one prompt. Paste it into Claude, Cursor, v0 or ChatGPT and what they build around it will match the rest of the catalog instead of inventing its own system.

See the prompt

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Services Page

For a business that sells work rather than licences: three engagements named by situation, and prices in a comparison table rather than a pricing card with a monthly toggle that does not apply.

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Integrations Directory

Every connection with its real status on the card — live, beta or planned — because a directory that hides which is which is discovered at exactly the wrong moment.

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Integration Detail

One connection, answering the four questions an integration page usually leaves to a support ticket: which records move, which way, how often, and what happens on conflict.

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Comparison / Alternatives

The competitor-name landing page, with a section naming where each rival is the better buy — which is what makes the other forty rows believable.

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Public Roadmap

Board plus changelog, because a roadmap alone is a promise — the last three releases underneath are what turn the shipped column into something with dates attached.

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Webinar / Event

Registration at the top and again at the bottom, with an agenda timed by the minute — so the reader knows what they are getting before handing over an address.

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Coming Soon

The shortest page in the catalog, and it still says what the product does — including what it will not do at launch. No countdown, because a clock at zero is worse than no clock.

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Community Page

Member counts and reply times on every door, because "join our community" with no number reads as an invitation into an empty room — plus a digest for people who will not install another chat app.

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Affiliate Programme

Terms before the application, and a calculator so the reader sees a number rather than doing arithmetic with an ARPU they do not know.

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Testimonials Wall

Third-party scores first, because they are the only part of the page the company does not control — and the four-star quotes stay in, because a wall of nothing but fives reads as filtered.

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Gallery / Showcase

A switcher rather than an infinite grid: four named views, one visible at a time, so the page weighs one image on load instead of forty.

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Portfolio Index

A studio’s list of work, with excerpts that name the outcome and the constraint rather than the aesthetic — a contents page, not a landing page.

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Developer Portfolio

An engineer’s portfolio that opens on a terminal rather than a gradient, and puts thirty legible lines of real code on the page — because a portfolio that only links to repositories asks the reader to go and judge for themselves, and almost nobody does.

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Résumé

A personal site whose home page is the CV itself, printable, so the document that decides whether you get a reply is the one that is actually maintained. Four blocks, and the restraint is the design.

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Crypto Exchange Landing

A regulated exchange’s front door: a moving price rail before a word of copy, custody and reserves above the feature grid, and the risk warning as a section rather than as small print.

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Markets

The public price screen — sparklines instead of a percentage column, because two assets both up 4% got there differently, and that shape is what a trader is scanning for.

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Conference Landing

A conference home page built around a deadline: the price step-up above the hero, the programme extract above the speakers, and tickets as a comparison rather than a plan picker.

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Conference Programme

Both days in full, as two grids rather than a day switcher — because this is the page people print, and a tab hides half of it from find-in-page.

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Restaurant Landing

Hours, address and phone as a first-class section directly under the hero, then the menu — the two jobs a restaurant site has, in the order visitors actually need them.

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Table Reservation

Two booking blocks on purpose: four nights with free-slot counts to answer “is there any point”, then the real grid. The cancellation policy is stated before the button, not in the confirmation email.

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Property Search

An estate agency home page where search owns the first screen and results are already populated, plus the achieved-against-asking figure most agents will not publish.

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Property Detail

A product detail page with different stakes: tenure, council tax, EPC and chain position above the prose, and a description that names a flaw so the rest is believed.

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Job Board

A two-sided marketplace where only one side is reading — candidates get the whole page, employers get one section. Every listing carries a real salary range, which is the entire differentiator.

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Job Listing

One role, with the four facts a candidate needs before the mission statement and the whole interview process published — stages, hours, and whether the take-home is paid.

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Newsletter Landing

The archive is the argument, so it sits above the testimonials, and the three worries about handing over an address are answered as content rather than as small print.

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Open Source Project

The install command above the hero, the API in twenty lines, and who funds it said plainly — because “what happens if the sponsors stop” is the question that decides whether a team takes the dependency.

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Directory Index

Faceted by pricing model and hosting rather than by category, because the reader already knows the category. Publishes its own removal rate, which is a claim that can be checked.

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Directory Listing

One entry, compared against the two obvious alternatives — against the vendor’s interest and exactly in the reader’s. No buy button and no affiliate link, which is what makes the comparison credible.

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Streaming Service Landing

The catalogue sells itself: rails second, features far down as objection handling, and a real watch screen on the marketing page instead of a device montage.

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Watch

The one page in the catalog whose job is to get out of the way — player, chapters, a searchable transcript, and no comments section, because a thread is a moderation commitment rather than a component.

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About Page 02

The founder’s letter instead of the evidence wall: a byline and a dateline, for a company whose best asset is still conviction rather than a six-year record — and it ends on the job board, because /team is linked from job posts more often than from sales decks.

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Contact Page 02

Route before you write — three doors, each with the form its sender actually needs: a calendar for a buyer, a structured ticket for a broken import. One textarea costs a round trip.

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Team Page 02

The team page that is really a recruiting page: it opens on the trade rather than the faces, and puts a salary band on every role — a board with three bands and one “competitive” teaches the reader which is the bad one.

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FAQ Page 02

Objection-ordered and search-free: the questions that lose deals first, hardest at the top, because a search box over eighteen questions implies a list long enough to get lost in — and its empty state reads as “no refund policy”.

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Case Study 02

The narrative take, for a study found by search rather than forwarded by a champion: the customer’s sentence first, the numbers last, and the six weeks in the middle where the software was losing to a spreadsheet.

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Case Study Index 02

A results directory rather than a reading list: search the situation, facet by entity count and ledger, and the aggregate claim sits at the bottom underneath the thirty-four rows it was computed from.

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Services Page 02

One productised engagement with the price in the first screen and no mandatory call — a fixed price behind a scoping call is consulting with extra steps. Includes the paragraph naming when it is the wrong shape.

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Integrations Index 02

Search-first, with facet counts including the zeroes — nobody browses an integration directory, and “Payroll (0)” answers the question inside the list the reader is already looking at.

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Integration Detail 02

The setup guide, not the pitch: what moves and which way, then a five-step wizard — written for the person turning the connector on rather than the one deciding to buy it.

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Alternatives Page 02

One rival, head to head, for a reader who already owns the competitor — so the argument is what a migration costs, and the page opens by telling roughly a third of its readers to stay where they are.

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Roadmap Page 02

Themes and refusals, no quarters — four problems stated as problems, plus the four things we have decided never to build, which is the section that takes nerve and the one customers actually need.

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Webinar Page 02

The replay, ungated, for the traffic that arrives months after the event — the gate moves to the transcript and the template, where it is a trade rather than a toll.

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Coming Soon 02

A referral queue with a real position: three places per invite, forty admitted a week, and the admission ceiling on the page rather than in the confirmation email — otherwise it is a dark pattern with a progress bar.

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Community Page 02

The calendar is the community: the next session bookable in the first screen, the month underneath, and the chat links demoted to a strip — an idle Slack is a worse first impression than a half-full calendar.

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Affiliate Page 02

Proof before arithmetic — what four named partners actually earned last quarter, including the one for whom it is not working, and no calculator anywhere. A slider shows what you could earn from numbers you picked yourself.

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Testimonials Wall 02

Segmented by who is talking rather than sorted by score, because a wall of forty quotes is uniformly impressive and uniformly irrelevant — with the full rating spread underneath, ones included.

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Gallery Page 02

The whole catalogue at once, filterable, with the total stated up front — the opposite trade to the switcher, and it honestly costs ninety images on load rather than one.

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Portfolio Index 02

One project per screen, four in total, each naming the constraint it worked around — nobody reads four case studies, and the constraint is the only sentence a competitor cannot copy.

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